Why the face mask taking over your Instagram feed is actually worth trying

Sukin Pink Clay Masque Advertorial

Advertorial: Nailing the perfect mask selfie is just an added bonus

Beauty Crew Beauty Writer / May 16 2019

If you’ve spent any time on Instagram, you’ll know all about the millennial pink trend. And while this coveted hue has infiltrated everything from the clothes we wear to how we decorate our homes, we are big fans of – no surprises here – the impact it has had on the beauty products that are trending. And there are none that have received quite as much social media attention as pink clay masks. While the eye-catching pastel hue certainly makes for an adorable selfie, these face masks are worth more than just a pretty picture. They actually do wonderful things for your skin – if you pick one with the right hardworking ingredients.

Take Sukin’s new Sensitive Pink Clay Facial Masque, for instance. At just $16.95, it’s basically a steal, and is bound to become your newest bathroom cabinet staple. While the colour of the rich and creamy face mask certainly ticks the Insta-worthy box, the natural formulation boasts a mix of both red and pink clays, which deliver the perfect combination of purifying and hydrating benefits. 

But that’s not all that’s great about this little tub of pink goodness. Here are three reasons we think you’ll love this product:

#1 / The competitive price point

Why spend upwards of $70 on a mask when you can find a hardworking formula that gives you change from a $20 note? Sukin’s Pink Clay Facial Masque is significantly cheaper than many of the other Instagram-famous versions that have graced our feeds of late. And while it’s easy to think that more affordable skin care isn’t as effective as luxe options, you can rest assured that neither efficacy, ingredient quality or performance have been compromised where this formula is concerned.

#2 / Its extensive ‘NO’ list

These days, what a brand doesn’t include in their skin care formulas is just as important as what they do. Sukin has made a conscious effort to ensure their pink clay mask has been formulated with natural and effective ingredients, as well as going to great lengths to keep any known nasties out. In fact, the mask – along with all other Sukin products – have been formulated without any synthetic fragrances, animal derivatives, artificial colours, harsh detergents, propylene glycol, mineral oils, petrolatum, phthalates, triclosan, sulphates, parabens, silicones or EDTA. So, you can feel comfortable knowing the brand’s lotions and potions you apply to your skin on a daily basis adhere to Sukin’s strict ‘NO’ list.

#3 / The skin-loving natural ingredients

In addition to millennial pink-coloured products, natural skin care has become increasingly popular. The notion that our skin care routines need to be packed full of lab-formulated synthetic ingredients to be effective has been quashed, with formulas like this one proving that ingredients in their natural form can outperform its counterparts. 

These are the powerhouse natural ingredients that make Sukin’s Sensitive Pink Clay Facial Masque so effective:

Pink and red clay
Used in skin care for hundreds of years and touted as one of the best ways to draw impurities out from the skin, clays have become a staple in most of our skin care routines. While some may find green or bentonite clays too harsh and drying, the pink variety is suited to most skin types, including sensitive skin. In this mask formula, pink clay works to gently extract impurities and environmental pollutants, improve elasticity and ease skin issues such as irritation and inflammation. The addition of red clay also boosts the overall effectiveness of the mask as the clay (which owes its colour to a high concentration of iron oxide) absorbs excess sebum and revives and brightens the complexion. 

Aloe vera
Packed full of vitamins A and B, folic acid, proteins, amino acids, good fatty acids and triglycerides, aloe vera is a wonder ingredient that can heal damaged skin, encourage new cell growth, provide a protective barrier to keep moisture locked in and reduce inflammation and redness. In Sukin’s Sensitive Pink Clay Facial Masque, aloe vera ensures your skin is left soothed and nourished after use. 

One of the best ways to keep your skin healthy and happy is to avoid inflammation. Chamomile has been added for its anti-fungal and antibacterial properties, as well as its ability to neutralise free radical damage. The combination of these three qualities enable the natural ingredient to effectively reduce skin irritation and inflammation.

Have you tried Sukin’s Sensitive Pink Clay Facial Masque before? Share your thoughts and experiences with us in the comments below.

Main image credit: Getty

Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.