5 cult beauty products to buy at the Amazon Prime Day sale

Amazon Prime Day Best Beauty Buys 2019 - Elle Fanning

The excuse you’ve been waiting for to finally try them

Beauty Crew Contributing Editor / July 11 2023

We love sharing cool and cult beauty products with you. From the ones celebrities swear by to the top-rated products our Review Crew® love and the products the Internet can’t stop talking about – if we hear it’s good, you can bet we’ll tell you all about it.

But we get it – there are a lot of great products out there, and not enough moolah in your bank account. So, chances are you’ve got a bit of a wish list at the ready, waiting for the moment said must-haves come on sale.

Well, today’s the day. Amazon Prime Day is happening right now (from Monday 15 July until 5pm on Wednesday 17 July AEST), and some of our favourite cult beauty products are seriously cheap! Yep, consider this your excuse to finally put these products to the test.

#1 / Maybelline New York Instant Age Rewind® Eraser Dark Circles Concealer + Treatment

Taking out the top spot in our list of the Best Concealers, we love this concealer for the airbrushed finish it gives skin, and its ability to cover up dark circles. Good to know: When our editor Carli put it up against another most-loved concealer – Tarte Shape Tape Contour Concealer – it seriously impressed her.

Normal price: $18.95
Sale price: $8.99

Maybelline New York Instant Age Rewind® Eraser Dark Circles Concealer + Treatment

#2 / Essie Nail Polish in Ballet Slippers

This iconic nail polish shade has been Queen Elizabeth’s go-to since forever. And she’s not the only one obsessed with the classic pale pink hue. 34 bottles of this nail polish shade are sold every hour in the US alone. The reason it’s so adored? It’s a sheer, soft pink that flatters pretty much every skin tone and makes your nails look like a better version of their natural state.

Normal price: $16.95
Sale price: $8.75

Essie Nail Polish in Ballet Slippers

#3 / FOREO Luna 2

FOREO’s range of sonic cleansing tools are best-sellers all around the globe – one of their products sells every three seconds worldwide! This particular one is not just a gentle yet super effective cleansing brush; it also delivers anti-ageing benefits by removing dead skin cells, refining skin texture and boosting the absorption of your serums and moisturises.

Normal price: $279
Sale price: $155.99

FOREO Luna 2

#4 / ghd Gold Styler

If there was ever a beauty product that needed no introduction, it would have to be the ghd straightening iron. Just about every woman has one in her home – and while they last for AGES, if you’ve been thinking about upgrading, then this price is pretty compelling! And for those of you who are yet to experience the hair smoothing and curling abilities of a ghd straightener, we think it’s about time you get on board – you won’t be disappointed! It took out our top spot for the Best Hair Straightener, and it made this curated list of hair products top hairstylists swear by.

Normal price: $285
Sale price: $197.99


ghd Gold Styler

#5 / L'Oréal Paris Voluminous Mascara

This drugstore mascara has been a fan favourite for decades; it’s basically the Little Black Dress of your mascara wardrobe. It’s a failsafe everyday mascara that boosts your lashes with more volume and definition, without going overboard. It’s a staple in many makeup artists’ kits, including Mario Dedivanovic.

Normal price: $19.95
Sale price: $9.99

L'Oréal Paris Voluminous Mascara

Note: The Amazon Prime Day deals are only available to Prime members, so you’ll need to join up first (psst, you can sign up for a 30-day free trial). 

If you're looking for more celeb-approved beauty buys, these are the budget-friendly beauty products that get their tick of approval.

What cult beauty products do you currently have on your wish list? Have you tried any of the above? We’d love to hear your thoughts below.

Main image credit: Getty

Chelsea is BEAUTYcrew’s Contributing Editor. She has a sweet spot for anything that claims to make skin glow and won’t leave the house without a slick of mascara. Chelsea has 10 years of experience as a beauty editor and her words can be found on BEAUTYcrew, Women’s Health, Daily Addict, The Joye and Primped.