ASOS is launching its very own makeup line

ASOS makeup launch

Mark your calendars because you won’t want to miss this launch

ASOS has already firmly cemented itself as one of our favourite beauty destinations with brands like NYX, Ouai, Illamasqua, Eyeko, Alpha-H, Elemis, Nip + Fab and The Ordinary already on offer.

But strap yourself in because it’s about to become a whole lot better come September 25th when the online retailer launches its very own makeup line, ASOS Make-up. The permanent line will feature 46 shades featured across highly pigmented liquid lipsticks, vibrant matte lipstick shades, contouring palettes, shimmery eyeshadows, highlighting chubby sticks and bronzers, all designed to embrace and express the full range of who you are.

Additionally, the ASOS website itself has also undergone a remodel as all beauty products now sit within the Face + Body category where you can scroll through beauty tutorials, bestsellers, new launches and of course, the 100+ makeup, hair and skin care brands available on the site.

In terms of prices, you can expect the new products to be uber affordable with prices ranging from $11.50 for the Eye Liner Twist Up Pencil and $20 for the Translucent Finsihing Pressed Powder, which means anyone and everyone will be able to try the exciting new range for themselves!

In the meantime, check out Mecca’s new budget beauty range that took the Internet by storm.

Are you excited for ASOS’s new makeup line? Let us know in the comments which products you’d most like to see.

Image credit: Supplied

Kate has worked for BEAUTYcrew since early 2016, first as a contributor, before being named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine.