Want a peek inside a beauty editor's makeup bag?
Here’s your chance to get ready with us!
A beauty editor's life seems oh-so-glamorous; you’re probably picturing Sex and the City-esque swanning about, Bold Type-ing events and a recreation of all the 2000s rom-coms where the leading lady is doused in PR gifts. And while parts of that are true (lucky!), it’s certainly not the main reason we look to these editors. Writing day-in-day-out about all things beauty gives you a whole new perspective on the industry, ingredients and products.
So, finding out what their must-have going out beauty products are is a godsend. No more guessing a signature scent, or wondering about a trademark eye look. The BEAUTYcrew editorial team (AKA us, hi!) are here to teach you all our beauty secrets and the products we’re reaching for as we head out.
Want to get the FULL rundown of our editors' faces? Check out their makeup must-haves here…
Emma Allcock began her career in the world of fashion and beauty in 2015, interning for various PR fashion houses. Naturally her love for style soon extended to beauty, and Emma landed firmly in the beauty and wellness world thanks to an internship-turned-role at local Australian fragrance brand Maison Blanche. One thing that remained consistent whether unpacking accessories or creating social content? Her commitment to an always-perfect manicure. Luckily, she’s since turned her talents to helping her readers achieve the same, writing about all things beauty and wellness. Emma is now a Content Producer for BEAUTYcrew, with her words and recommendations also appearing across beautyheaven. Emma loves the process of diving deep into the world of testing (and writing) about everything from haircare to fragrance. When she’s not slathering her skin in something new, she’s going for an early morning stroll to catch a stunning sunrise (coffee in hand, of course), because life’s all about that wellness balance after all.