The best beauty launches hitting shelves this September
Get ‘em while they’re hot
By Delaney Loane
Digital Beauty Editor / September 01 2021
A new month always serves as a brand new beginning, with a new monthly budget and plenty of new beauty launches just begging to be bought.
But with brands releasing fresh drops a mile a minute, it’s no easy task figuring out what’s worth the splurge (especially in times like these, when you want to make damn sure any purchase is truly deserving of your dollars).
Luckily, we’ve rounded up the most innovative, ingenious and hell, just insanely pretty products hitting shelves this September – and we promise adding any one of them to your cart will be a decision you’ll never regret...
Lanolips Bronze Gold 101 Ointment Lip Balm + Tint for Lips and Cheeks
We've been applying this multitasking formula over lids, cheeks and lips for years, but this newly launched bronze gold shade has just gone straight to the top of our list (sorry peachy pink, we'll come back for you one day). It's tonal toffee makeup in a tube, but also works a treat over collarbones, arms or anywhere else you want a glossy sunkissed sheen.
$19 at Sephora
Wishful Honey Whip Peptide Moisturiser
Wishful's packaging is so cute it's a crime; what do you want from us?! Luckily, they've got the formulas to back up the beauty, and this peptide-packed plumping moisturiser (which heroes honey and hydrates without feeling heavy, FYI) is certainly no exception.
$66 at Sephora
Kylie Cosmetics Matte Lip Kit
Are we still enamoured by Kylie Lip Kits and downright ecstatic we can finally get our hands on them even all these years later? You better believe it. We suggest moving quickly, though; the ability to sell out is in these things' DNA.
$46 at MECCA
diptyque Limited Edition Le Grand Tour Paris Candle
Yes, we're still hoarding travel-related beauty buys because we can't go anywhere; please let us long for Paris in peace. Now that we've officially ticked over into September (we know; what?!) our wick-burning weather days are somewhat numbered, and so we'll be lighting up this luxurious wood and vanilla candle every chance we get. Once it's done, we'll of course be repurposing the jar for many years to come; it's just as chic as the city it's inspired by.
$137 at MECCA
Anastasia Beverly Hills Magic Touch Concealer
To paraphrase Regina George, "concealer is all that helps us right now". And considering none of us are sleeping great or feeling particularly peppy lately, a good concealer is a great thing to have access to. A 'magic' one, however, is even better. Honestly, though, the way this glycerin-enhanced brightening blend melts into skin and disguises dark circles is magical. We'll take 12.
$49 at Sephora
Morphe Coca-Cola x Morphe Limited Edition Cherry Coke Lip & Cheek Duo
Nothing screams 'add to cart ASAP' quite like the words 'Limited Edition', huh? Well, the rush is definitely warranted with this Cherry Coke-inspired lip glaze and blush compact duo. Our advice? Apply and then press play on a playlist of tracks containing Lana Del Rey's best lyrics about cherry cola (there are a lot and the makeup/music combo will make you feel like a movie star).
$31 at MECCA
Burberry Hero Eau De Toilette
On the hunt for a new scent but want to steer clear of classic spring spritzes? This multifaceted fragrance is both zesty and moody, making it the perfect perfume pick for in-between seasons. Long story short, it's a blend of black pepper and bergamot that's just as sophisticated as you'd expect from anything boasting a Burberry label.
$105 at Sephora
Summer Fridays Pool Time Glowing Body Oil
Is it pool time yet? Er, technically no; we're still stuck inside and have only just hit spring. We are, however, mere months away from the sunny season, and so we'll be stocking up on this sparkle-spiked body oil in the name of glimmering optimism nonetheless. Whether you want to douse yourself in the lead-up (to relish in the vanilla, coconut and almond scent) or save it for the real thing is totally up to you.
$51 at MECCA