11 of the best new beauty launches this February 2020
So much covetable newness
By Iantha Yu
Beauty Crew Beauty Editor / February 09 2020
Year after year, February is always one of the hardest months to curate a list of the best new launches, simply because there are SO many amazing buys that hit the market. This month was no different - trust us, it was a serious task to whittle down the list to just 11. Without further ado, here are the best new beauty products to try.
Revlon SkinLights Face Glow Illuminator
Yes, the iconic ‘SkinLights’ range is back on the market (yep, it even has the same formula) after being discontinued in 2016, and we’re all for it. The MVP in the range is definitely the Face Glow Illuminator, which is an ultra lightweight liquid that promises to add a healthy-looking sheen to any surface it touches, without looking OTT or tacky.
FOREO Acai Berry (Smoothing) UFO Activated Mask
Acai berry may tickle your tastebuds and be a superfood for your health, but it’s surprisingly beneficial for your face, too. The new Acai Berry Mask, which works with the FOREO UFO, is super easy to use; simply attach it to the LED device and massage it all over your face to reduce bumpy texture. What’s also amazing about this product is that it works in just two minutes. Now there’s no excuse to not mask as frequently as you should (which is at least once a week!).
Benefit Brow Zings Pro Palette
With four shades of brow powder, two coloured waxes and a clear wax inside this neat little kit, you’d be silly not to add this product to cart, especially if you’re a makeup artist or someone who wants to be fully equipped when it comes to looking after your arches. Hannah Mutze, Benefit Australia’s National Brow Artist, explains exactly why this new product is such a necessity: “replacing the cult fave and OG Brow Zings, the Pro Palette comes complete with new and improved formulas – 12-hour long-wearing powders, high-pigment waxes and a clear wax for easy sculpting and defining along with two dual-ended applicators – making the need for multiple brow products and tools so 2019.” Yep, we’re totally sold.
If you’re someone who wants to stay on top of your vitamin tablet intake this year, Vitable will ensure you’ll never forget your daily dose. Fill out an in-depth quiz to find out which vitamins are recommended for your lifestyle, and receive a box filled with 30 personalised daily sachets of your pills to take. It’s as easy as that.
COVERGIRL Exhibitionist Uncensored Mascara
Achieve nourished, lengthened, volumised and non-clumpy lashes with COVERGIRL Exhibitionist Uncensored Mascara, which features a long-wearing formula to ensure your look lasts all day (even in hot weather), and is filled with jojoba and coconut oil to keep your lashes feeling soft.
Lancȏme Advanced Genifique Youth Activating Concentrate
Kind-ly Rose & Geranium 100% Natural Deodorant Wipes
The newest way to get fresh is with wipes. These ones from Kind-ly not only deodorise your body, they’re also enriched with magnesium, probiotics and other organic ingredients to leave you smelling good, STAT.
MECCA MAX Dream Queen Palette
If you’re looking to refresh your eyeshadow collection, you can’t go past this product. MECCA MAX’s newest palette boasts an impressive 15 shades that work beautifully on eyelids, and surprisingly well on cheeks, too. We can’t figure out which finish we’re most drawn to - the neutral mattes that are super versatile, or the marbled metallic shades that make your peepers pop.
Rodan + Fields RECHARGE Detox Mask
With a special blend of detoxifying and exfoliating ingredients like charcoal and volcanic sand, along with moisturising oils like avocado and coconut, you know your face is in good hands when you’re looking for a heavy hit of rejuvenation. Yep, add Rodan + Fields RECHARGE Detox Mask to cart right now.
Byredo Unnamed EDP
We’ve always been envious of the staff whose job it is to name beauty products, and now we can get in on the fun too. Byredo’s newest scent is cleverly named ‘Unnamed’, and comes with alphabet stickers so you can personalise the label to your heart’s content. As for the juice itself, discover notes like gin, pink pepper and violet.
Frank Body In Your Dreams Sleep Scrub & Soak
If you have trouble unwinding after work or struggle to fall asleep, then you should try Frank Body’s newest scrub. It’s loaded with Epsom salt, magnesium, lavender oil and chamomile to soothe your senses. The product works in two ways - you can either use it to scrub your body all over, or let it dissolve in a bath.
With Valentine’s Day coming up, you’re probably on the hunt for a his and hers fragrance for you and your boo. Here are the ones we can’t get enough of.
Which product are you looking forward to adding to cart this month, and why? Let us know in the comments below.
Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinky-nude nail polish and wispy false lashes, she has a healthy obsession with face masks and skin care ingredients. Her previous work can be found in Virgin Australia Voyeur, Women's Health, and SHOP Til You Drop.