The best beauty launches hitting shelves this September
Get ‘em while they’re hot
By Delaney Loane
Digital Beauty Editor / September 09 2020
A new month always serves as a brand new beginning, with a new monthly budget and plenty of new beauty launches just begging to be bought.
But with brands releasing fresh drops a mile a minute, it’s no easy task figuring out what’s worth the splurge (especially in times like these, when you want to make damn sure any purchase is truly deserving of your dollars).
Luckily, we’ve rounded up the most innovative, ingenious and hell, just insanely pretty products hitting shelves this September – and we promise adding any one of them to your cart will be a decision you’ll never regret…
Fenty Beauty Brow MVP Sculpting Brow Wax Pencil & Styler (available now)
Ain’t no launch like a Fenty launch, right? Rihanna designed this water-resistant clear wax pencil (and its built-in brush) to ensure non-sticky, non-stiff groomed brows are accessible for every single brow shade.
Ecoya Summer Limited Edition Madison Jar – Coral (available now)
Loaded with a warm blend of juicy bergamot and creamy coconut (plus a little white floral, sandalwood and vanilla bean action for sophisticated sweetness), this summery scent is at the very top of our wick wishlist.
Ava Society Sleep With Me Hydrating Gel Mask (available now)
Meet our favourite formula from the newest beauty brand on the block. This overnight moisture mask is great for your complexion and your conscience; $1 from every order goes toward providing mentoring support to Aboriginal and Torres Strait Islander girls and young women.
Virtue Labs Topical Scalp Supplement (available now)
You’ve probably been on the scalp scrub bandwagon for a few months now, so it’s time to back up the exfoliation with some hydration – this peptide and prebiotic-packed formula delivers nourishment in spades.
Rimmel London Lasting Finish Matte Lipstick (available now)
Ain’t nobody got time for touch-ups with everything else going on right now – thankfully this long-lasting matte lippy loads your pout with super comfortable colour, delivering a chic matte finish that still leaves lips feeling conditioned . There are 14 shades, but we’ve got a soft spot for this must-have mauve.
ELEVEN Australia Limited Edition Miracle Hair Treatment x Maximillian Malone – ENERGY (launching 1 September)
Okay, so the formula isn’t technically new – in fact, it’s the brand’s holy grail Miracle Hair Treatment – but it’s certainly had a glow-up with this covetable packaging, the work of emerging collage artist Maximillian Malone, just in case you were wondering…
innisfree Hello, I’m Paper Bottle (launching 1 September)
It seems September is the month of our favourite formulas undergoing facelifts. The latest? innisfree’s cult-fave Green Tea Seed Serum, which is housed in packaging made with 51.8 per cent less plastic - it’s a limited edition run, so we recommend stocking up now; the environment thanks you in advance.
NYX Professional Makeup Ultimate Shadow Palette – Utopia (launching 2 September)
With options from lid-neutralising neutrals to matte tangerine and mega-watt metallic gold, this pigment-packed palette is the all-rounder you need in your kit this season (if only for that dreamy pastel lime!)
MAAEMO Rejuvenation Clay Cleanser (launching 7 September)
Skin looking a little lifeless lately? Put some pep in its step with this luxuriously creamy clay cleanser – it offers a facial-in-a-tube-esque effect, lifting away impurities and dull, dead skin to leave your complexion silky smooth and gloriously glowy.
Daily Naturals Fresh Dry Hair Shampoo (launching 14 September)
Considering we’re washing our hair about once a month RN (sorry, not sorry, who can be bothered?) a dry shampoo that adds volume but leaves strands free of chalky white residue (hey, like this newbie) is an absolute must.
Clinique Moisture Surge Intense 72H Lipid-Replenishing Hydrator (launching 20 September)
Any Moisture Surge fans out there? What are we saying, of course there are. Well, there’s a new addition to your fave lineup; it's a cream-gel moisturiser designed to soothe, smooth and plump up the skin like nobody’s business, and we reckon it rounds out the range perfectly.