The top skin care brands that are loved around the world

Best Skin Care Brands in the World - Adriana Lima

Glowing global reputations all round

November 29 2023

If you’re anything like us, you’re borderline obsessed with skin care. Okay, fine, *full on* obsessed. Good skin is everything. Makeup goes on smoother. It glows all on its own (yep, without the need for illuminator!). And it gives your confidence a huge boost. And let’s not forget that great skin makes us look younger, more well-rested and basically like the true picture of health.

But the search for the products able to create said perfect skin takes a while. And we know you don’t have time for that.

Generally, a good place to start is with brands you know and trust. If you love one of their products, there’s a good chance you’ll love many. 

While everyone has different things they look for in a skin care product - price, ingredients, ethos… and what works for your bestie may not work for you, recommendations with globally agreed upon positive reputations really are the best places to start.

So, we did some digging for you to find out what the
best skin care brands in the world are. From the brands with top-selling products worldwide, to those who’ve won a ridiculous amount of awards, to the most-loved skin care brands our Beauty Crew members keep going back to, these are some of our favourite skin care brands...

#14 Augustinus Bader

Augustinus Bader was founded by scientist and stem cell researcher Professor Augustinus Bader. It’s prolific for its use of highly effective, plant-derived stem cell technology TFC8® and its massive (unpaid) celebrity fan base. Yep, that’s right, Augustinus Bader The Cream ($390 at Augustinus Bader) is so good that celebs are handing over their hard-earned cash for it. Celebrity makeup artists such as Alexx Mayo and Pati Dubroff love using Bader’s hero face creams under their A-list client’s makeup. And Australian facialist Melanie Grant told Violet Grey she swears by the brand and uses it on her VIP clientele after the The Rich Cream ($390 at Augustinus Bader) saved her skin. “It worked like magic,” Grant explained. “Redness, tightness, and irritation — even my dermatitis — started to subside. By the time a week had gone by, my skin was back to normal, and by week four, my team and clients had started commenting on my skin — the noticeable improvement in brightness, clarity, and elasticity had elicited compliments,” she continued. “Needless to say, I’ve been using and working with the range ever since.”

Celebrity fans: Augustinus Bader has essentially converted an entire cult’s worth of celebrities to their products. Kate Bosworth, Margot Robbie, Priyanka Chopra, and Kim Kardashian use the brand’s skin care religiously, and Victoria Beckham loves the stuff so much Victoria Beckham Beauty and Augustinus Bader collaborated on makeup-prepping skin care together. And thus, the Victoria Beckham by Augustinus Bader Cell Rejuvenating Power Serum ($355 at Augustinus Bader) and Victoria Beckham by Augustinus Bader Cell Rejuvenating Priming Moisturizer ($245 at Augustinus Bader) were born.

Augustinus Bader The Cream

Victoria Beckham by Augustinus Bader Cell Rejuvenating Power Serum

Victoria Beckham by Augustinus Bader Cell Rejuvenating Priming Moisturizer

#13 / Olay

No face cream is as recognisable as the bright red jar that is Olay Regenerist. And after launching the Whip formula in 2017 (which, quite accurately to advertising feels as 'light as air'), one jar of Regenerist Whip ($29.39 at Chemist Warehouse) is now sold every three minutes in Australia. But of course, this skin care brand goes way back and has actually served over 20 million women worldwide. It's beloved not only because it's accessible (you'll find it in most major supermarkets and pharmacies) but because the formulas are effective too. On a recent Review Crew © of the Olay Regenerist Retinol 24 Night Serum ($35.99 at Chemist Warehouse), one member wrote: "I have been using it for about two weeks now and I can see visible differences in my skin texture. My skin looks brighter and tighter." Coincidentally, Olay’s Retinol 24 has become Australia’s no.1 retinol product in 2020. 

Celebrity fans: Former Miss Universe Australia and model Jesinta Franklin praised the Olay Regenerist Luminous Tone Perfecting Treatment ($23.85 at Amazon) for keeping her pigmentation in check throughout her first pregnancy.

Olay Regenerist Whip Moisturiser

Olay Regenerist Luminous Tone Perfecting Treatment

Olay Regenerist Retinol 24 Night Serum

#12 / The Ordinary

You’ll find few people who have a bad word to say about this brand’s formulas. Their philosophy is quality formulas at affordable prices, and they definitely deliver on both. They don’t fluff about with fancy, witty words to explain their products - they are *all* about the ingredients they pack in them. The Ordinary ranked among the top 10 skin care brands in our 2018 Generation Beauty survey (which polled over 1000 Australian women) and was one of Myer’s top five best-selling skin care brands in 2018 - their Hyaluronic Acid 2% + B5 ($12.90 at Adore Beauty) and Niacinamide 10% + Zinc 1% ($19.10 at Adore Beauty) were the two most-purchased products from the brand at Myer, just FYI.

Celebrity fans: In a blog post titled ‘How I Slow The Ageing Process’, Kim Kardashian revealed last year that she’s a fan of The Ordinary’s Granactive Retinoid 2% Emulsion ($17.90 at Adore Beauty).

The Ordinary Hyaluronic Acid 2% + B5

The Ordinary Niacinamide 10% + Zinc 1%

The Ordinary Granactive Retinoid 2% Emulsion

#11 / Paula's Choice Skincare

The founder of Paula’s Choice Skincare, Paula Begoun, is a wealth of skin care knowledge (we call on her expertise ALL THE TIME!). She has a knack for breaking down the science of skin care into easy-to-understand language and is dedicated to researching the heck out of ingredients before she uses them in her products. The brand as a whole receives *a lot* of praise on Reddit, with many of their products, including the Resist Omega+ Complex Serum ($54 at Paula's Choice), Skin Perfecting 2% BHA Liquid Exfoliant ($42 at Paula's Choice) and Paula's Choice Resist Barrier Repair Moisturiser with Retinol ($46 at Paula's Choice) all attaining the ultimate stamp of approval: a Holy Grail status granted by Redditors.

The review: “I love Paula's Choice because they are honest and transparent about their ingredients, their customer service is so helpful with coming up with a full routine (and they even help with other brand's products) and most importantly, Paula's Choice products have actually made my skin so much better! They have many ranges for many different skin types.” Milan, SUPERcrew member

Paula's Choice Resist Omega+ Complex Serum

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

Paula’s Choice Resist Barrier Repair Moisturizer with Retinol

#10 / SK-II

If you’re in the market for a luxury skin care brand that is worth every cent, try SK-II. It was another one of Myer’s five most popular skin care brands for 2018, with their SK-II Facial Treatment Essence ($109 at Sephora) and SK-II Facial Treatment Gentle Cleanser ($103 at Sephora) standing strong as the top two selling products for the brand. The hero ingredient throughout this Japanese skin care brand is PITERA™, an ingredient derived from yeast fermentation that contains over 50 micro-nutrients like vitamins, minerals, amino acids and organic acids to leave skin clearer and brighter.

Celebrity fans: In an interview with Into The Gloss, Ellen Pompeo claimed SK-II changed my life”, and Chrissy Teigen is apparently a big fan of the SK-II Facial Treatment Masks ($150 at Sephora) for keeping her skin hydrated during long flights.

SK-II Facial Treatment Essence

SK-II Facial Treatment Gentle Cleanser

SK-II Facial Treatment Mask

#9 / Dermalogica

Dermalogica is a brand that’s seriously committed to skin health. Their extensive range of skin care products are all free of common irritants and ingredients like lanolin, SD alcohol, mineral oil, artificial colours and fragrances. They have no-fuss, get-straight-down-to-business kind of formulas that focus on achieving results without compromising your skin in the process. The brand has won over 320 awards worldwide! One of its long-standing hero products is the Daily Microfoliant ($99 at Dermalogica), which has been a cult favourite around the world for years. In 2017, Dermalogica was one of the top three most-Googled beauty brands in Australia and in 2018 it made the 'top 10 skin care brands' list as part of our Generation Beauty survey.

The review: “I'd have to say Dermalogica is my favourite skin care brand as they have such an extensive range to suit all skin concerns and I personally love the UltraCalming range. I keep re-purchasing items from this range, especially when my skin plays up.” Aneta, SUPERcrew member

Dermalogica Daily Microfoliant

Dermalogica UltraCalming Cleanser

Dermalogica UltraCalming Barrier Repair

#8 / Neutrogena

This drugstore brand is proof that affordable skin care can deliver amazing results. Available in over 70 countries worldwide, their formulas are dermatologically tested and they pretty much have a range to target every skin concern. Their Dry-Touch sunscreens (from $13.49 at Chemist Warehouse) are a global favourite for their non-greasy, non-whitening formulas, and their Hydro Boost range is a go-to for anyone who’s struggling to keep skin hydrated (so, pretty much all of us!). The Neutrogena Hydro Boost Gel-Cream ($17.99 at Chemist Warehouse) is the star of the range, FYI. And the accolades continue…Their entry-level (price-wise) retinol range, Neutrogena Rapid Wrinkle Repair, has been a huge hit since its launch, with special mention going to the Neutrogena Rapid Wrinkle Repair Serum ($26.39 at Chemist Warehouse). When we polled over 1000 women for our Generation Beauty survey, Neutrogena came in sixth place as the most-loved skin care brand.

The review: “I've tried a number of their products and they generally work pretty well for me. I love their Hydro Boost line for my dehydrated, oily skin; and they are affordable, too.” Rosalind, SUPERcrew member

Neutrogena Ultra Sheer Face & Body Dry Touch Sunscreen Lotion SPF50

Neutrogena Hydro Boost Gel-Cream

Neutrogena Rapid Wrinkle Repair Serum

#7 / Go-To Skincare

We’re not surprised to find Australian beauty guru Zoe Foster Blake’s skin care brand earned receive rave reviews from our members; we’re BIG fans ourselves. Zoe combined her beauty wisdom from years of trialling products as a beauty editor with her passion for natural formulas that nurture skin without nasties to come up with a super uncomplicated but very effective range of skin care products. Last year she launched in Sephora in the US and the brand blew up even more. The Go-To Face Hero face oil ($45 at Go-To Skincare) is already a crowd favourite over there, boasting a 4.7 star rating and 7914 loves on Sephora US’s website.

The review:I LOVE Go-To. I’ve been using it for a couple of years now and I cannot get enough of Face Hero and the Swipeys. I have the Properly Clean on regular rotation with other face cleansers but if you open my bathroom cupboard you will always see Face Hero, Transformazing sheet masks ($11 at Go-To Skincare) and Swipeys ($46 at Go-To Skincare).” Pru, SUPERcrew member

Go-To Face Hero

Go-To Transformazing

Go-To Exfoliating Swipeys

#6 / Clinique

Clinique is a great entry-level skin care brand (their 3-Step range makes it super simple for skin care beginners to get started, and the price point is perfect) that’s easy to get hooked on for life. They have ranges that cater to all skin issues (blemishes, pigmentation, wrinkles, redness, you name it) and their skin care textures are not too heavy, not too light… In our 2018 Generation Beauty survey, Clinique was the top brand choice for Gen Y and Gen X, and also came in second place overall as the most-loved skin care brand across all generations. Clinique was among Myer’s top five best-selling skin care brands in 2018, with their Clinique Dramatically Different Moisturising Lotion ($50 at Clinique) and Clinique Liquid Face Soap – Mild ($34 at Clinique) emerging as the two most-purchased products in their range. Another standout if you ask us? The Clinique Take The Day Off Cleansing Balm ($59 at Clinique).

The review: “No matter what I try, I keep going back to Clinique products. They contain ingredients that make my skin look and feel better. The products are nourishing and make my skin touchable soft.” Sarrah, SUPERcrew member

Clinique Dramatically Different Moisturizing Lotion

Clinique Liquid Facial Soap – Mild

Clinique Take The Day Off Cleansing Balm

#5 / Mario Badescu

When you think of Mario Badescu, chances are you instantly picture the Mario Badescu Drying Lotion ($24 at Beauty Bay). It has a worldwide rep for banishing blemishes quick-smart with a long list of celebrity fans (including Bella Hadid and Kylie Jenner) regularly singing its praises. But this is more than a one-product-wonder brand. It was one of Mecca’s top five best-selling brands in 2018 (besides the Drying Lotion, their Facial Spray With Aloe, Herbs & Rosewater ($18 at MECCA) was also a top-seller at Mecca both in 2017 and 2018 - oh, and they sell one every 20 seconds!). Amazon and Ulta both also revealed the Facial Spray With Aloe, Herbs & Rosewater was among their most-purchased products for 2018. In our 2018 Generation Beauty survey, Mario Badescu was one of the top 10 most-loved skin care brands by Gen Z. The brand's Glycolic Acid Toner ($27 at MECCA) also has quite the fanbase on TikTok.

Mario Badescu Drying Lotion

Mario Badescu Facial Spray With Aloe, Herbs & Rosewater

Mario Badescu Glycolic Acid Toner

#4 / Sukin

Another Australian brand that we adore is Sukin. Our Review Crew® gave their Sukin Purely Ageless Intensive Firming Serum ($13.97 at Chemist Warehouse) a 4.5 star rating after trialling it. Sukin was among Priceline’s top-selling skin care brands in 2018 and as if that wasn't enough to prove to you that Australia really loves this brand, the Sukin Hydrating Mist Toner, Sukin Foaming Facial Cleanser and Sukin Facial Moisturiser ($5.97 at Chemist Warehouse) all made Priceline’s list of top 10 best-sellers in skin care for January to July 2018. Oh, we're not done yet! Sukin also placed in the top 10 skin care brand list among each generation (Gen Z, Gen Y, Gen X and Baby Boomers) in our 2018 Generation Beauty survey. Phew!

Celebrity fans: Emma Watson has confessed her love for their Hydrating Mist Toner ($5.97 at Chemist Warehouse) in the past, making special mention of her appreciation for the brand’s commitment to offset their carbon emissions through a clean energy biomass project in India.

Sukin Purely Ageless Intensive Firming Serum

Sukin Hydrating Mist Toner

Sukin Facial Moisturiser

#3 / COSRX

The world can’t get enough of Korean skin care and COSRX is rated as one of Korea’s best skin care brands. New York Magazine’s The Strategist reported that the COSRX Acne Pimple Master Patch ($7.90 at Adore Beauty) appeared on their readers’ best-seller list 21 times in 2018 and was the top best-seller five of those times. It also landed itself on The Strategist's list of best-selling products (across every category - including fashion and homewares) for all of 2018. From the great price point (their skin care ranges from $7 for a single-use sheet mask to $45 for a ceramide cream) to the impressive skin-clearing results and unique formulas (snail mucin and blackhead silk finger balls come to mind), their approach is to make skin care that focuses on minimal ingredients with maximum function. It’s exactly what temperamental, modern-day skin needs.

The review: “My favourite skin care brand is COSRX. From their AHA/BHA Clarifying Treatment Toner ($29 at Adore Beauty), Advanced Snail Essence ($45 at Nudie Glow) and gel cleanser, I can always trust their products to target specific skin care problems, such as uneven skin tone or dryness. And I actually see improvement in my skin after using them!” Alex, SUPERcrew member

COSRX Acne Pimple Master Patch

COSRX AHA/BHA Clarifying Treatment Toner

COSRX Advanced Snail 96 Mucin Power Essence

#2 / Drunk Elephant

One of Mecca’s top-selling skin care brands for 2018, Drunk Elephant’s products may come with high price tags, but their formulations are unique and super hard-working, so consider it money well invested. The American skin care brand was founded by Tiffany Masterson who suffered from numerous skin issues and set out to create a range of formulas free from toxins and what she refers to as the ‘Suspicious 6’ (essential oils, drying alcohols, silicones, chemical sunscreens, fragrance/dyes and SLS) because she believed they were at the root of her skin struggles. Drunk Elephant launched in 2014 and by 2016 it was named Sephora’s top-growing skin care brand (in the US). Its cult following continues to grow and, according to Refinery29, Drunk Elephant now makes up 50 per cent of the top 10 skin care best-sellers at Sephora in the US. Its popularity hits closer to home, too, with Drunk Elephant Lala Retro™ Whipped Cream ($90 at MECCA) recently winning the award for the Best Moisturiser in Mecca’s 2018 Beauty Election (as voted by their customers). Other fan faves? The Virgin Marula Luxury Facial Oil ($57 at MECCA) and C-Firma Fresh Day Serum ($117 at MECCA).

Drunk Elephant Lala Retro™ Whipped Cream

Drunk Elephant Virgin Marula Luxury Facial Oil

Drunk Elephant C-Firma™ Day Serum

#1 / Estée Lauder

When Refinery29 did a little research into the most popular skin care brands around the world a few years back, Estée Lauder came out on top. It ranked first as the most talked-about brand in the US, UK, Spain, Russia, Taiwan and United Arab Emirates, and it was among the top five brands here in Australia, as well as Brazil, India, Canada, South Korea, Indonesia, the Netherlands, Switzerland, Sweden, Poland, Thailand and Norway. Phew! Refinery29’s findings also noted that Estée Lauder’s Advanced Night Repair Synchronized Recovery Complex II ($112 at Adore Beauty) was the most popular product, earning it bragging rights as one of the best skin care products in the world. Further proof that the Advanced Night Repair is THE top product in Estée Lauder’s vast skin care line-up, it was one of Ulta’s most-popular beauty products in 2018, too. Other stand-out products from the brand include the Estée Lauder Advanced Night Repair Concentrated Recovery PowerFoil Mask ($220 at Adore Beauty), which regularly makes appearances on celebrity Instagram feeds, and their Estée Lauder Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask ($49 at Adore Beauty), which was one of the top three best-selling cleansers at Myer last year.

Estée Lauder Advanced Night Repair Synchronized Recovery Complex II

Estée Lauder Advanced Night Repair Concentrated Recovery PowerFoil Mask

Estée Lauder Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask

Would you prefer to use organic skin care products? Check out our list of the best Australian natural and organic skin care brands. Or, if you’re a big fan of French pharmacy buys (think affordable, uncomplicated yet efficient), these are the products worth buying

Main image credit: Getty