Blake Lively reveals red hair for her role in ‘It Ends With Us’

Fans of Colleen Hoover’s best-seller are divided

Editor / January 30 2023

The literary world is in uproar after the leading roles for the movie adaption of Colleen Hoover’s It Ends With Us were announced. But Blake Lively’s new red hair might help fans envision her as the novel’s protagonist, Lily Bloom.

Yep, in case you haven’t heard, Lively will play Lily while Justin Baldon will embody love interest, Ryle Kincaid.

Some criticism of the casting choices comes from the fact that Lily is described as a 23-year-old ‘bold, brave and compassionate woman’ with (very importantly) red hair.

So naturally, Lively’s signature blonde mane and 35-year-old status raised some eyebrows. But now, she’s officially a redhead again…

Blake Lively’s new red hair

Shortly after her role as Lily was confirmed, Lively shared an image to her Instagram Stories where her blonde hair was swapped for a deep auburn shade.

To ensure we got the message, the song “Lily (My One And Only)” by the Smashing Pumpkins was chosen to accompany the post.


And while we’re dying to see more photos of her hair transformation (is it real? Is it a wig?) we can certainly envision a redheaded Lively thanks to her dabbling with the hair shade in the past. 

Back in 2011, she sported a Jessica Rabbit-eqsue mane on many red carpets, and in 2018 she wore a wig for her role in The Rhythm Section.

Getty / 2011

Getty / 2018

So although TikTok is adamant the role of Lily should’ve been given to Abigail Cowen, it looks like Lively is committed to seeing this movie through.

Getty / Abigail Cowen

As for the age factor? Let’s not forget actors often play much younger characters — Ben McKenzie was 25 when he played 17-year-old Ryan Atwood in The O.C. and we all bought it, hook, line and sinker.

Main image credit: Getty

Lively isn’t the only celebrity who switches between blonde and red hair.

Samantha McMeekin was BEAUTYcrew's Editor from January 2020 to June 2023. She has worked as a journalist in the beauty and lifestyle industry for over 10 years. In 2019, she was nominated for Best Digital Writer at the BSME Awards for her work on GLAMOUR UK. If you ever meet her in person, she'll probably try to guess which fragrance you're wearing (she's got a humble 60% strike rate).

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