Spotted backstage at New York Fashion Week
But don’t worry, New York Fashion Week has got our back. Or rather, our butts covered.
The models backstage at swimsuit and athletic-wear brand Chromat’s show didn’t just get their faces dolled up, their behinds got in on the action, too.
Before taking to the runway, models were treated to a 10-minute butt mask session to ensure their bottoms looked plump and radiant. Yes, butt masks are a real thing.
But rather than slathering a face mask onto the models’ backsides at NYFW, actual butt sheet masks were used.
The butt mask of choice backstage at Chromat was the Bawdy Butt Masks, which you can pick up for about $12.50 online from Free People. Bawdy Beauty is a fairly new American beauty brand that currently only sells these butt masks, which come in four different formulas: ‘Shake It’ is firming and illuminating, ‘Bite It’ is hydrating and toning, ‘Squeeze It’ is brightening and rejuvenating, and ‘Slap It’ is retexturising and detoxifying.
Inside each packet you’ll get two sheet masks – one for each cheek. You just leave it on for 10 minutes, peel it off and massage any excess serum into your buttocks. The same as you would a regular sheet mask.
Perfect for giving your derriere a smooth and glowing look, we reckon butt sheet masks are just the pre-beach treat we all need this summer.
Psst, did you know there are sheet masks for pregnant bellies, too? Lily Aldridge is a big fan.
Would you use a butt mask? Share with us your thoughts on this new beauty trend below!
Main image credit: @alessandraambrosio
Chelsea is BEAUTYcrew’s Contributing Editor. She has a sweet spot for anything that claims to make skin glow and won’t leave the house without a slick of mascara. Chelsea has 10 years of experience as a beauty editor and her words can be found on BEAUTYcrew, Women’s Health, Daily Addict, The Joye and Primped.