Fragrance favourite Byredo is expanding into makeup

We hear it’s going to be scent-sational

July 20 2021

Perfume powerhouse Byredo is already beloved for its amazing lineup of scents. Gyspy Water alone has to be one of the most ‘grammed fragrances of all time and Jen Atkin is such a fan, she went and nabbed a signature scent for a Byredo x Ouai dry shampoo, too.

And now, founder Ben Gorham is taking on makeup.

With a knack for smart collabs, Byredo has teamed up with makeup artist Isamaya Ffrench to create an impressive and extensive collection of cosmetic products, from matte lipsticks to mascara,
eyeliner and more.

Image credit: @officialbyredo

Image credit: @officialbyredo

The collection officially launched onto the global market on 1 October 2020, but us Aussies were left waiting to get our hands on the goods. Well, wait no more, because Byredo makeup is now available at MECCA. And trust us, swatching these bad boys in person is set to be an experience.

The products are encased in curved metallic packaging that’s futuristic-ly sleek, and what’s inside is just as innovative. 

“I wanted to have a product that wasn’t really defined by your skin tone and how you should wear it,” Ffrench told WWD.

“We wanted to use colour in the broad sense to empower and inspire people to express themselves and ideas,” added Gorham.

Image credit: @officialbyredo

Image credit: @officialbyredo

True to form, the collection features 16 blendable ‘colour sticks’, to be used anywhere on the face (or to ‘decorate’ it as Ffrench puts it).

You can also look forward to a range of eyeshadows and lipsticks in eclectic colour palettes, as well as everyday useful picks like mascara, eyeliner and lip balm.

We recommend:

BYREDO 5 Colour Eyeshadow Palette ($106 at MECCA); BYREDO Colour Stick ($50 at MECCA); and BYREDO Mascara in ‘Space Black’ ($67 at MECCA).

BYREDO 5 Colour Eyeshadow Palette

BYREDO Colour Stick

BYREDO Mascara in ‘Space Black’

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Main image credit: @wwd

Related tags

Byredo /

makeup /