It seems the height of success in the time of 2020 is TikTok fame. People love TikTok star Addison Rae so much, they’re even obsessed with her eyelashes. Let that sink in for a moment.
Whether it be in an enviable shower shelfie moment or product comparisons, the name that’s been popping up on ‘For You Pages’ time and time again is cult-favourite budget skin care brand, CeraVe.
The brand has reached such acclaim on the platform that UK retailers have seen a notable increase in sales since it started trending on the app, with UK pharmacy chain SuperDrug reporting a 65% week-on-week increase in sales in June alone.
It’s not hard to see why TikTok users worldwide have fallen in love with the brand. From a sensitive-skin friendly formula, to their skin-enriching hero ingredient – a trio of ceramides – the products work to promote a healthy barrier function, and maintain optimal skin hydration, at an affordable price. What’s not to love?
Here are some of our faves from the brand:
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.