Your favourite budget skin care brand is TikTok famous now

TikToker's keep selling out this wallet-friendly line-up

BEAUTYcrew Beauty Editor / August 05 2020

It seems the height of success in the time of 2020 is TikTok fame. People love TikTok star Addison Rae so much, they’re even obsessed with her eyelashes. Let that sink in for a moment.

Whether it be in an enviable shower shelfie moment or product comparisons, the name that’s been popping up on ‘For You Pages’ time and time again is cult-favourite budget skin care brand, CeraVe.

The brand has reached such acclaim on the platform that UK retailers have seen a notable increase in sales since it started trending on the app, with UK pharmacy chain SuperDrug reporting a 65% week-on-week increase in sales in June alone.

It’s not hard to see why TikTok users worldwide have fallen in love with the brand. From a sensitive-skin friendly formula, to their skin-enriching hero ingredient – a trio of ceramides – the products  work to promote a healthy barrier function, and maintain optimal skin hydration, at an affordable price. What’s not to love?

Here are some of our faves from the brand:

CeraVe Hydrating Cleanser

CeraVe Facial Moisturising Lotion

CeraVe Moisturising Cream

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Main image credit: @auroraperrineau

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).