Dyson just launched a hair straightener

Dyson CorraleTM straightener

It’s time to start saving up

Editor / April 24 2020

Back in 2016, the beauty industry was buzzing when James Dyson launched the Supersonic™ Hairdryer. Then came the Airwrap in 2018, which sold out so quickly, retailers struggled to keep up with demand. 

And now the tech brand is giving you yet another reason to resort to eating beans and toast for breakfast, lunch, and dinner, because it just announced a hair straightener is coming. And from what we’ve seen and heard so far, you’re gonna want to get your mitts on it. 

Introducing the Dyson CorraleTM, the hi-tech straightener that has been in development for seven whole years.

It can be used cord-free if you so choose (and yes, we’ve been told the battery power is pretty impressive, and it recharges very quickly), which is quite a handy thing if you need your tool on-the-go (but please, no straightening while driving). 

It also offers even heat and tension, and is the first straightener with flexible plate technology, which basically means it gathers your hair together when you slide the tool down, so you don’t get the outer strands splaying out of the tool as you go. You also don’t have to go over a section as many times as you normally would to get it smooth, so there’s less damage done and you’re not compromising on the results. We’ve seen the comparison in action and the tech is legit. 

There are also three heat settings so you can tailor the temp to suit your hair type and needs (again, to help reduce the damage done to your hair). 

We’ve had a quick play and can confirm it smooths and glides like a dream, and good news for those who like to curl with a straightener – it does that well, too. 

If your interest is piqued, here are the details: This guy will be $699 and a limited amount of stock will be available in Australia on dyson.com.au and at Dyson Demo Store – Beauty Lab in Sydney’s QVB from Thursday 30 April; and from Friday May 29 you'll be able to pick one up from retailers including Myer, David Jones, Sephora and Adore Beauty.

Inspired to learn how to curl with a straightener? Here’s how to finally nail the technique.

Main image credit: Getty
Inset image credit: Supplied

Carli is BEAUTYcrew’s Editor and has been since the site launched in 2016. She is currently on a quest to find the perfect medium-coverage foundation for combination skin, is trying to narrow down her mascara collection to just three, and is embracing the power of AHAs. You can find her words right here on BEAUTYcrew, and previously on beautyheaven.