When it comes to beauty, it’s both a blessing and a curse to live in Australia. On the one hand, we have access to so many amazing Aussie beauty brands. But on the other, the average launch takes about 3.5 years to hit Australian shelves. Okay we’re being dramatic. But we do typically have to wait a few months (Makeup by Mario Surreal Skin Foundation, we’re looking at you) to get our hands on viral makeup.
So when we saw the e.l.f Halo Glow Liquid Filter (aka the ultimate Charlotte Tilbury Flawless Filter dupe) go viral, we were disappointed but not surprised to find it unavailable in Australian stores.
But now the glow gods have answered our prayers because the liquid gold has officially landed on Australian shores and on the shelves of Priceline.
We had our alarms set for the launch date on March 30. But, thanks to TikTok, we discovered many Priceline stores already had the viral product stocked on shelves.
You can also snap up the e.l.f Halo Glow Liquid Filter for $35 online at Priceline. But get in quick– she’ll be gone before you can say “glow girl”.
As anyone on TikTok knows, drugstore makeup dupes sell out faster than the coveted OGs. And this particular product has TikTok in a chokehold. It’s been reviewed and beloved by basically every beauty influencer from Mikayla Nogueira to Miss Darcei. The Halo Glow Liquid Filter has even made its own red carpet appearance thanks to Madelyn Cline’s Critics Choice Awards glam.
Georgia Nelson is BEAUTYcrew's Beauty & Social Editor and resident Euphoria obsessee. You'll find her hard at work putting the latest TikTok beauty trends to the test or perfecting her skin care routine. Her latest obsession? Nailing the glazed donut aesthetic (move over, Hailey Bieber).