Australia’s best natural makeup brands
The homegrown cosmetics changing how you think about makeup
By Carli Alman
Beauty Crew Editor / January 31 2018
Back in the day, the terms natural and makeup, when paired together, didn’t foster a sense of intrigue or excitement. For the most part, there was a stigma around the use of natural ingredients in cosmetics (and skin care, too) - mainly because there was a misconception that by using natural (or organic) ingredients in place of man-made ones meant compromising on product efficacy and the final result.
Well, not only are there hundreds of natural and organic makeup brands out there proving this notion very, very wrong, but some of the best have their origins on Australian soil. Here are just a few of our favourite Australian natural and organic makeup brands, and our favourite product from each.
Created by Mexican-born Ere Perez, this Australian-owned natural cosmetics brand has a strong focus on sourcing premium, quality oils, plant extracts and minerals, and combining them with skin-protecting antioxidants to create makeup products that look after you skin while ensuring you look good, too. The cosmetics contain natural colour pigments, and are free from perfumes and chemical colourants.
The latest addition to the Australian natural makeup set is Raww Cosmetics, a brand that takes natural ingredients one step further by harnessing the power of superfood ingredients like acai, goji berries, kale and Kakadu plum in its extensive makeup range (and just FYI, they do skin care as well). It might also please you to know the brand is certified cruelty free, certified natural and organic, and Australian made.
Our pick: The Acai Berry Glow Illuminator & Buffing Brush. This 100 per cent natural highlighter will help give dull skin the perfect pick-me-up. The easy-to-use stick packaging is also a huge plus in our books!
While La Mav certainly plays heavily in the natural skin care department, its range of makeup products live up to the same standards. Using all-natural, plant-based and skin-loving ingredients like vitamin C and certified rosehip oil, you can breathe easy knowing your skin is well looked after.
Our pick: The Certified Organic Bio-Active Primer. Australian, cruelty-free vegan, and a whole lot more, this nourishing formulation will ensure your skin feels soft and supple, and your foundation stays put all day long.
Created by Australian model Jess Hart, LUMA Cosmetics is all about making it easy for you to harness a healthy glow with naturally-sourced ingredients like crushed pearl powder, ethically sourced mica, moisture-rich hyaluronic acid, and jojoba. The brand also never tests on animals, and is free from parabens.
Our pick: The On The Glow Highlighters. Yes, these highlighters work brilliantly to give your cheekbones shimmer and shine, but the shade range makes them the perfect multitaskers. Use the bronze shade on your eyes for an easy eye makeup look, or pick up the soft pink to apply on your lids and cheeks for a pretty, luminous finish.
While ELES’ formulations are better known for heroing mineral ingredients, you’ll be happy to know their cosmetic products also contain nurturing natural ingredients.You can also expect the formulas to be free from nasties and irritants like fragrance, talc, oil and dyes, and gentle enough to use after cosmetic surgery, chemical peels, laser treatments and waxing. They can even be used comfortably by those who suffer from acne, rosacea, hyperpigmentation and other skin conditions.
Our pick: The HD Luminous Foundation. Besides the fact that it offers, quite literally, glowing results, plus a lightweight feel, the formulation contains diffusing ingredients that help reduce the appearance of lines and wrinkles. It’s also been formulated to work with high-definition photography. Translation? Perfect selfies.
endota spa’s professional treatments and skin care products may immediately come to mind, but the Australian-born brand boasts a pretty varied cosmetics range, too. Internationally recognised for its use of organic and natural ingredients, as well as Australian certified organic, the makeup range offers pigmented products that’ll leave skin looking naturally glowing.
Our pick: The Natural Lip & Cheek Tint. Who doesn’t love a multitasker? But besides that, the creamy formula and punchy colour make it an excellent addition to your handbag.
INIKA Organic Cosmetics
This makeup brand ticks a lot of boxes for those who are into the natural beauty sect: Australian owned, 100 per cent vegan, certified organic, and all the ingredients are ethically sourced, natural and derived from botanicals or minerals. And one look at the extensive range of products is enough to know your entire beauty bag would be covered.
Our pick: The Long Lash Vegan Mascara. Finding a good mascara is hard at the best of times. Trying to find one with natural and organic ingredients can make the hunt even more difficult. Thankfully, this lengthening and defining mascara will have your lashes sorted with its 100 per cent plant-derived, 100 per cent natural ingredients.
Nude by Nature
Behind its slick rose gold packaging and pigmented formulations, Nude by Nature is all about offering quality makeup products made from some of Australia’s greatest botanical ingredients (think Kakadu plum and quandong) as well as nourishing natural ingredients like avocado oil and shea butter. Its mantra is essentially flawless, glowing skin, without the compromise.
Our pick: The Natural Illusion Pressed Eyeshadows. With a shade range made up of 12 very wearable hues that can be worn separately or together, and an impressive colour payoff, you’ll be hard-pressed to pick up just one or two of these!
Okay, technically this brand is New Zealand born, but we call Russell Crowe our own, so we’re applying the same logic here. Dedicated solely to lipstick, Karen Murrell is all about long-wearing, nourishing lipsticks that deliver serious colour - all while harnessing the power of natural ingredients in environmentally sustainable packaging.
Our pick: The shade 10 Magenta Moon. With vibrant hints of purple and pinks, this is one that could become your go-to when you need to pep up your beauty look.
Love the idea of homegrown natural beauty? Check out a few of our favourite Australian natural skin care brands
Do you have a favourite natural makeup brand (Australian or otherwise!). Please share with us in the comments section below
Main image credit: Sevak Babakhani
Carli is BEAUTYcrew’s Editor and has been since the site launched in 2016. She is currently on a quest to find the perfect medium-coverage foundation for combination skin, is trying to narrow down her mascara collection to just three, and is embracing the power of AHAs. You can find her words right here on BEAUTYcrew, and previously on beautyheaven.