The 9 best Australian natural makeup brands to invest in

Naturally beautiful just took on a whole new meaning

Beauty Crew Content Producer / August 10 2021

You may be familiar with Australia’s wealth of naturally formulated skin care, but did you know that the land down under also boasts a number of homegrown makeup brands that tick the natural beauty box?

From tinted suncare to metallic liquid eyeshadows, these Aussie brands are delivering high quality, guilt-free beauty buys that could rival any traditional makeup formula. 

Here are nine Australian natural makeup brands you need to have on your radar.

@cropnatural

@cropnatural

Crop Natural

Crop Natural describes their brand as ‘clean beauty with high standards’. They have a mission to create the same high-performing formulas you’ve come to know and love from traditional makeup but with a natural edge. Technologically advanced, sustainable and organic, the brand ethically sources raw ingredients renowned for their efficacy, while also striving to minimise water-wastage and by-products.

We recommend: 

Crop Natural Bio Metal Eyeshadow ($28 at Nourished Life) and Crop Natural Velvet Powder Blush ($36 at Nourished Life)

Crop Natural Bio Metal Eyeshadow

Crop Natural Velvet Powder Blush

@ereperezcosmetics

@ereperezcosmetics

Ere Perez

Australian born and raised with a dash of Mexican influence, Ere Perez is a brand all about nature and healing, that utilises a combination of science, plants and botanicals. Think: Formulas that boast a superfood-infused ingredients list without compromising on finish. 

We recommend:

Ere Perez Mango Lip Honey ($32 at Myer) and Ere Perez Rice Powder Bronzer Tulum ($48 at Myer)

Ere Perez Mango Lip Honey

Ere Perez Rice Powder Bronzer Tulum

@biode.official

@biode.official

Biode

If you’re after a multi-purpose tinted balm that can be used on lips, lids and cheeks, then you need to turn your attention to Biode. The brand has committed themselves to making eco-friendly changes and they pride themselves on being a 100 per cent environmentally responsible brand.  Each product is housed in home-compostable and biodegradable packaging as well as having a completely toxin-free formula.

We recommend:

Biode Tinted Lip Balm in ‘Copper Daisy’ ($24 at Nourished Life) and Biode Tinted Lip Balm in ‘Lilly Pilly’ ($24 at Nourished Life)

Biode Tinted Lip Balm in 'Copper Daisy'

Biode Tinted Lip Balm in ‘Lilly Pilly’

@eyeofhoruscosmetics

@eyeofhoruscosmetics

Eye of Horus

When it comes to natural eye makeup, you’re going to have a hard job topping Eye of Horus. This pick is all about feeling good on the outside as well as the inside by utilising nature-led ingredients. The luxury, cruelty-free brand hails from Byron Bay and promises high-performance makeup products that focus on ingredient integrity. 

We recommend:

Eye Of Horus Goddess Mascara ($39 at Adore Beauty) and Eye of Horus Liquid Metals Eyeliner ($33 at Adore Beauty)

Eye Of Horus Goddess Mascara

Eye of Horus Liquid Metals Eyeliner

@ecominerals

@ecominerals

Eco Minerals

100 per cent cruelty-free, vegan and all-natural, Byron Bay’s Eco Minerals provides Aussies with a range of makeup that has: “No fillers, parabens, chemical preservatives, or palm oil. Just 100 per cent pure natural minerals,” according to the brand’s website. 

We recommend:

Eco Minerals Eyeshadow in ‘Olive Leaf’ ($22 at Nourished Life) and Eco Minerals Eyeshadow in ‘Indian Summer’ ($22 at Nourished Life)

Eco Minerals Eyeshadow in ‘Olive Leaf’

Eco Minerals Eyeshadow in ‘Indian Summer’

@lukbeautifood

@lukbeautifood

Luk Beautifood

If you’re in the market for an ultra-nourishing lipstick, Luk Beautifood can’t really be beat. The lippy-focused brand utilises vitamins, antioxidants, anti-inflammatories and good fats to help keep your lips looking plump, hydrated and healthy and eliminates any unnecessary plastic or synthetic ingredients in the process too.  

We recommend:

Luk Beautifood Lip Nourish™ Lipsticks ($30 at Nourished Life)

Luk Beautifood Lip Nourish™ Lipstick in ‘Vanilla Chocolate’

Luk Beautifood Lip Nourish™ Lipstick in ‘Tangerine Pomegranate’

@skinjuice

@skinjuice

Skin Juice

Technically this entry sways more skin care than makeup, but with an award-winning tinted SPF in its product lineup, it seemed wrong to omit Skin Juice on a technicality. The cruelty-free brand focuses on botanical-led formulas that incorporate a range of chemical-free, ethically-sourced ingredients.

We recommend:

Skin Juice Sun Juice Tinted Moisturiser SPF 15 ($41.65 at RY) and Skin Juice Green Juice Recovery Balm ($25.50 at RY)

Skin Juice Sun Juice Tinted Moisturiser SPF 15

Skin Juice Green Juice Recovery Balm

@hanami_cosmetics

@hanami_cosmetics

Hanami

Certified vegan, cruelty-free, 100 per cent Australian made, independently-owned and female-founded, Hanami’s range includes lipstick, BB cream and, most famously, non-toxic, breathable and water permeable plant-based nail polishes. The brand’s slogan “Cosmetics with a Conscience™” encapsulates the brand’s dedication to creating inspiring makeup that doesn’t implicate your health by utilising natural plant-based ingredients.

We recommend:

Hanami Vegan Lipstick in ‘Senora’ ($35.95 at Nourished Life) and Hanami Nocture Nail Polish ($19.95 at Nourished Life)

Hanami Vegan Lipstick in ‘Senora’

Hanami Nocture Nail Polish

@nudebynature

@nudebynature

Nude by Nature

If you need to be informed about budget-friendly natural brand Nude by Nature, then we think it’s safe to assume you have been living underground for the last couple of years. The brand has infiltrated almost every major beauty retailer in the country thanks to the high demand for their products. The brand has even managed to acquire the status of Australia’s number one mineral makeup brand for crying out loud. 

We recommend:

nude by nature Flawless Concealer ($24.95 at nudebynature) and nude by nature Perfecting Primer Smooth And Nourish ($29.95 at nudebynature)

nude by nature Flawless Concealer

nude by nature Perfecting Primer Smooth And Nourish

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Main image credit: @cropnatural

Briar is a Content Producer at BEAUTYcrew. She is a self-professed skin care obsessive, always on the hunt for the perfect mascara, and can't go past a plumping lipgloss.