The 9 best Australian natural makeup brands to invest in
Naturally beautiful just took on a whole new meaning
By Briar Clark
Beauty Crew Beauty Editor / August 10 2021
You may be familiar with Australia’s wealth of naturally formulated skin care, but did you know that the land down under also boasts a number of homegrown makeup brands that tick the natural beauty box?
From tinted suncare to metallic liquid eyeshadows, these Aussie brands are delivering high quality, guilt-free beauty buys that could rival any traditional makeup formula.
Here are nine Australian natural makeup brands you need to have on your radar.
Crop Natural describes their brand as ‘clean beauty with high standards’. They have a mission to create the same high-performing formulas you’ve come to know and love from traditional makeup but with a natural edge. Technologically advanced, sustainable and organic, the brand ethically sources raw ingredients renowned for their efficacy, while also striving to minimise water-wastage and by-products.
Australian born and raised with a dash of Mexican influence, Ere Perez is a brand all about nature and healing, that utilises a combination of science, plants and botanicals. Think: Formulas that boast a superfood-infused ingredients list without compromising on finish.
If you’re after a multi-purpose tinted balm that can be used on lips, lids and cheeks, then you need to turn your attention to Biode. The brand has committed themselves to making eco-friendly changes and they pride themselves on being a 100 per cent environmentally responsible brand. Each product is housed in home-compostable and biodegradable packaging as well as having a completely toxin-free formula.
Eye of Horus
When it comes to natural eye makeup, you’re going to have a hard job topping Eye of Horus. This pick is all about feeling good on the outside as well as the inside by utilising nature-led ingredients. The luxury, cruelty-free brand hails from Byron Bay and promises high-performance makeup products that focus on ingredient integrity.
100 per cent cruelty-free, vegan and all-natural, Byron Bay’s Eco Minerals provides Aussies with a range of makeup that has: “No fillers, parabens, chemical preservatives, or palm oil. Just 100 per cent pure natural minerals,” according to the brand’s website.
If you’re in the market for an ultra-nourishing lipstick, Luk Beautifood can’t really be beat. The lippy-focused brand utilises vitamins, antioxidants, anti-inflammatories and good fats to help keep your lips looking plump, hydrated and healthy and eliminates any unnecessary plastic or synthetic ingredients in the process too.
Luk Beautifood Lip Nourish™ Lipsticks ($30 at Nourished Life)
Technically this entry sways more skin care than makeup, but with an award-winning tinted SPF in its product lineup, it seemed wrong to omit Skin Juice on a technicality. The cruelty-free brand focuses on botanical-led formulas that incorporate a range of chemical-free, ethically-sourced ingredients.
Certified vegan, cruelty-free, 100 per cent Australian made, independently-owned and female-founded, Hanami’s range includes lipstick, BB cream and, most famously, non-toxic, breathable and water permeable plant-based nail polishes. The brand’s slogan “Cosmetics with a Conscience™” encapsulates the brand’s dedication to creating inspiring makeup that doesn’t implicate your health by utilising natural plant-based ingredients.
Nude by Nature
If you need to be informed about budget-friendly natural brand Nude by Nature, then we think it’s safe to assume you have been living underground for the last couple of years. The brand has infiltrated almost every major beauty retailer in the country thanks to the high demand for their products. The brand has even managed to acquire the status of Australia’s number one mineral makeup brand for crying out loud.
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.