This popular French pharmacy moisturiser sells every five seconds

Lady Gaga, Kourtney Kadashian and Huda Kattan are all fans

BEAUTYcrew Beauty Editor / July 08 2021

Notorious sticklers for an airtight skin care routine, French women have dedicated themselves to the pursuit of good skin. 

So, when it comes to skin care, there’s no one we trust more for an amazing product recommendation than the French

One such product that has everyone talking (as well as an impressive slew of celebs) is the Embryolisse Lait-Creme Concentre Multipurpose Moisturiser, which hails from French pharmacies but is available in Australia via French Beauty Co and Adore Beauty.

Embryolisse Lait-Creme Concentre Multipurpose Moisturiser, $42 at French Beauty Co.

Kourtney Kardashian loves using the French pharmacy buy as a makeup primer and Lady Gaga uses it as a cold cream to take her makeup off at the end of the day.

Beauty mogul Huda Kattan RAVES about the stuff saying, ““I had read a couple of reviews online saying this was great for dry skin, but it honestly exceeded all of my expectations – I’m obsessed!”.

So why is it so beloved? “The formula and ingredient list is what makes it so magical,” according to Kattan. “It features an innovative formula that’s designed to smooth out imperfections, fine lines, and wrinkles while hydrating your skin to give it a radiant glow.”

Shea butter, aloe vera and squalane are just some of the impressive hydrators you’ll find on the label. “ Plus, it’s rich in vitamin E and fatty acids, so it helps to strengthen the barrier of the skin so that it maintains the optimal pH level,” 

Well, damn. Looks like we’re adding this cult pick to cart… sorry, not sorry.

Love a cult-buy? Get around the skin-perfecting liquid exfoliant that’s so popular it sells every minute.

Main image credit: @kourtneykardash, @huda, and @ladygaga

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).