Emily Ratajowski is reviving the side fringe with a vengeance

And Dua Lipa is on team 'swoop renaissance' too

Editor / September 26 2022

Side part slander has definitely been at an all-time high these last few years. But it seems Gen Z and the A-list have rather different takes on the trend. And sure, maybe Gen Z just don't get it; they weren't all  present the first time the swoop reigned supreme, so maybe it's tough to wrap your head around (or rather, wrap around your head). But we still swear there's something to be said for a solid side-swept look, and as we alluded, the stars agree.

Because while Gen Z can't even get on board with splitting your hair part to the side in general, some celebs are not only pulling for the return of the side part, but for a full-fledged side fringe swoop. Like, we're talking emo fringe energy, but chic.

A member of said celeb crew campaigning for the side fringe's revival? Emily Ratajkowski, who's making a case for both the look as a whole, and its impressive versatility. Styled with a classic down-do? Fabulous. With sunnies? Stunning. Left to fend for itself with hair whipped into an updo? A damn triumph!

Ratajkowski looks right out of a dreamy '00s rom-com, and we're loving it! See, a side fringe doesn't have to look like The Hills cosplay – it can still be modern and polished if done right. And by done right, we mean worn ever so slightly wispily (with a few forehead flashes), and in hair with a bit of body and texture. No dead straight swoop styles, please. Let's leave those kinds in 2003.

Getty Images

Getty Images

Getty Images

Ratajkowski isn't the only celeb vying for a side fringe comeback either – Dua Lipa has also tried the style on for size. Embracing a beehive-esque updo, Lipa added a fresh twist to the resurfacing trend by styling most of her hair in a centre part, and only sweeping the fringe section across from the side.

An updo is a great option for nodding to the nostalgia without the risk of the 'flat' hair the side fringe is associated with. Get a little extra lift going at the back and even finer hair types will be able to work a side sweep.

As for how far to go when you're placing your part, think of the middle of your brow as the border; you want a fringe, not a full combover.




So what do you say? Ready to dive back into the side fringe game? If two of our fave beauty icons are already doing so, you best believe we'll be following suit.

Main image credit: Getty Images

Want more classic fringe inspo? Here are our fave fringe styles...

Delaney began her career in the Australian beauty media industry in 2015, landing amidst the glossy world of women’s lifestyle magazines (or more literally, in their beauty cupboards). Since then, she has gone on to write across a multitude of beloved Australian media brands, including OK!, NW, InStyle, and Harper’s BAZAAR. She’s covered every side of beauty content, from directing beauty editorial shoots to rounding up the best glossy serums for golden hour skin. Having spent nearly a decade immersed in the beauty realm, Delaney’s knowledge of beauty is as extensive as her collection of tinted lip oils (read: extremely extensive). Delaney is currently the Digital Managing Editor of BEAUTYcrew, and her beauty wisdom also appears across beautyheaven, ELLE and Marie Claire. She enjoys channelling her personal hobby (testing beauty products) into her professional work (talking about testing beauty products), and considers perfecting the art of a cat eye in a moving car her life’s greatest accomplishment.