10 Eras Tour makeup looks for every Taylor Swift album

This night is sparkling...

BEAUTYcrew Beauty & Social Editor / February 01 2024

It's officially Eras Tour month (screaming, crying, throwing up), and the countdown to Taylor Swift's Australian leg of the tour is on. If you're one of the lucky ones who secured tickets, it's time to talk serious business. 

What era are you going as? How many friendship bracelets are you taking? We need to know ASAP. But if you're still undecided about whether to embrace your younger self's obsession with 'Fearless' or shimmer like a "Mirrorball", you're not on your own kid.

We've got you covered with makeup inspo from all 10 Taylor Swift eras to help you choose. Scroll on for all the best Eras Tour makeup inspo...

Taylor Swift Eras Tour makeup inspo

'Taylor Swift' AKA Debut era

@clara.slays Taylor Swift Debut makeup tutorial 🦋💚🔥🙅🏻‍♀️🚪 #theerastour #sgbeauty ♬ original sound - r & m <3 ⸆⸉

Taylor Swift's debut era is all about greens, blues and dewy radiance. Think sparkly inner corners, ultra-glossy lips and a smattering of rhinestones to mimic the iconic "Teardrops On My Guitar" shoot (IYKYK). Bonus points for working in the butterfly motif. 

  • Sweet Sorbet Eyeshadow Palette, $29.95 at Sportsgirl
  • NYX Professional Makeup Fat Oil Lip Drip in 'Missed Call', $15.99 (was $19.99) at Adore Beauty
  • 650 Pieces Self Adhesive Bling Rhinestone Stickers, $12.10 at Amazon Australia

'Fearless' era

The 'Fearless' era is basically a fairytale IRL. It's all about ethereal makeup in shimmering metallic hues. Start with a glittery gold eye and bold blush with a dewy highlight on the cheeks (Rare Beauty is rumoured to be one of Swift's faves). 

  • Gliterazzi Glitter Balm & Loose Glitter Kit, $59.90 at The Iconic
  • Rare Beauty Positive Light Silky Touch Highlighter in 'Exhilerate', $44 at Sephora
  • Charlotte Tilbury Beauty Light Wand in 'Pinkgasm Sunset', $58 at MECCA

'Speak Now' era

'Fearless' walked so 'Speak Now' could run. Level-up your glittery looks with a splash of vibrant purple eyeshadow and feathery lashes. Remember, you can go as simple or extra as you like, but this era is all about transformation so why not go all out?!

  • Anastasia Beverly Hills Norvina Pro Pigment Eyeshadow Palette Vol 5, $123 at Sephora
  • Effect Beauty Co. The Charlie Effect lashes, $28.95 at Effect Beauty Co.
  • Fenty Beauty Gloss Bomb Universal Lip Luminizer in 'Fuschia Flex', $36 at Sephora

'Red' era

'Red' gave us "All Too Well" and for that it will forever be our favourite. It's also the era that gave us the iconic Taylor Swift aesthetic – a bold red lip paired with a cat eye sharp enough to kill a man (better brush up on your liquid liner skills ASAP). Start with a simple, glowy base and add Swift's favourite red lipstick to finish off the look. Fun fact: Swift actually wears this eyeliner on stage...

  • M.A.C Ruby Woo Lip Duo, $76 at M.A.C Cosmetics
  • Benefit Cosmetics Benetint Cheek & Lip Tint, $55 at Sephora
  • Pat McGrath Labs Perma Precision Liquid Eyeliner, $61 at Sephora

'1989' era

Swift's '1989 (Taylor's Version)' era is basically clean girl 2.0 – beachy hair and radiant, a glowy no makeup-makeup complexion, complete with a red lip (of course). But it is the era that delivered "Blank Space" and "Is It Over Now?" (still recovering), so it deserves a little more drama. Read: glossy lips, rhinestones, and icy blue eyeshadow.

  • e.l.f Halo Glow Liquid Filter, $35 at Priceline
  • MECCA MAX Zoom Flex Fluid Liquid Shadow, $22 at MECCA
  • Tower 28 Shine On Lip Jelly In 'XOXO', $26.87 at Revolve 

'Reputation' era

@makeupwithchaz the eras tour hasn’t even been announced for the uk yet but i’m trying to give you all the inspo🥹🐍🖤 #erastour #taylorswift #swifttok #makeup #mua #makeuptutorial #makeuptransformation #taylornation #reputationtour #fyp #foryou ♬ ...Ready For It? - Taylor Swift

When we think 'Reputation', we think snakes, Bleachella and "Look What You Made Me Do". This era is all about the drama – bringing it, owning it and serving it. Your makeup look needs to do all three, so think deep smokey eyes (Swift owned the goth glam trend before it was cool), dark lips and claws to match.

  • Huda Beauty Power Bullet Matte Lipstick in 'Masquerade', $43 at Sephora
  • Natasha Denona Xenon Eyeshadow Palette Mini, $41 at Sephora
  • Gelous Black & White Snakes Nail Stickers, $7 at Gelous

'Lover' era

'Lover' is hands down the most peaceful era. It's all about capturing the feeling of love, with a fairy floss palette and dreamy, ethereal vibes and your glam should embody this. Fair warning – if you're going to attempt the 'Lover' glitter heart, you may need a practice run first...

  • Jeffree Star Cosmetics Cotton Candy Queen Eyeshadow Palette, $68.25 at Beauty Bay
  • Too Faced Cheek Popper Blushing Highlighter, $43 at MECCA
  • Kim Chi Chic Beauty Glitter Sharts in 'Superbloom', $18 at Glam Raider

'Folklore' era

"Mirrorball" girlies, it's your time to shine (literally). 'Folklore' is all about whimsy and wonder, it's a manic pixie dream girl world filled with cardigans, glitter and green dogs. If you want to skip the woodland fairy earthy tones, opt for a touch of glitter and some face gems paired with a natural flush.

  • Half Magic Beauty Glitterpill in 'Microcosm', $34 at Half Magic Beauty
  • Glossier Cloud Pain in 'Beam', $42 at Glossier
  • Rare Beauty Perfect Strokes Universal Volumizing Mascara, $35 at Sephora

'Evermore' era

'Evermore' may be Taylor Swift's forgotten era, but we've been playing it on repeat since 2020. It's 'Folklore''s older, witchy sister, still with a cottagecore feel, but a little bit of dark magic sprinkled throughout. That doesn't mean you need to hold off on the glitter tho. Think green, earthy tones and go ahead and unleash your creativity.

  • NYX Professional Makeup Butter Gloss in 'Ginger Snap', $13.99 at Priceline
  • Sephora Collection Colorful Eyeshadow Mono in 'Go Green', $16 at Sephora
  • 167 Pieces Real Dried Pressed Flowers, $29.99 at Amazon Australia

'Midnights' era

Best believe you'll be bejeweled if you're going as the 'Midnights' era. This album is quintessentially Swift, a little taste of every one of her eras, which means your look will have to be equally dramatic, romantic, sparkly and extra. Swipe on some midnight blue eye shadow, add a dramatic lash and remember: you can never have too many face gems...

  • NYX Professional Makeup Ultimate Glow Shots in 'Blueberry Bank', $21.99 at Priceline
  • 10 Sheets Face Gems Jewels for Makeup, $16.99 at Amazon Australia
  • PaintLab Galaxy Lashes, $30 at Sephora

Of course you'll need something to set your look into place – if you're anything like us, you'll be sobbing before the Eras opening even begins. And besides, Swift is no stranger to performing in a rainstorm and keeping her makeup flawless throughout. Our pick? The Charlotte Tilbury Airbrush Flawless Setting Spray ($54 at Charlotte Tilbury). This spray definitely lives up to its name and the hype, and just a few spritzes will keep your cat eye sharp and your glitter in place 'til midnight and beyond.

Main image credit: Getty

Need one last thing to finish off your outfit? These Eras Tour nail ideas will have you polished up real nice...

Georgia Nelson is BEAUTYcrew's Beauty & Social Editor and resident Euphoria obsessee. You'll find her hard at work putting the latest TikTok beauty trends to the test or perfecting her skin care routine. Her latest obsession? Nailing the glazed donut aesthetic (move over, Hailey Bieber).