This $7 mascara is like lash extensions in a tube

Priceline can’t restock it fast enough

BeautyCrew Junior Beauty Writer / June 13 2019

It seems like everyone these days is choosing to ditch mascara for lash extensions – they’re the girl-on-the-go’s best friend – the only downsides are they come with a hefty price tag and with repeated application they can affect the overall health of your lashes.

Enter: Essence Lash Princess False Lash Effect Mascara, the lash extension alternative for all you budget beauty lovers out there.

Retailing at only $7 at Priceline and with over 1700 5-star reviews on Amazon, this hardworking mascara does not play around. Providing dramatic length and volume that rivals even the most extra of false lashes, this cruelty-free offering delivers a long-lasting, deep black finish.

We mean, the reviews speak for themselves: 

“I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an 8-hour work day right to the gym and sweat like crazy...and this stuff doesn’t budge!”

Carrie E Miller, Amazon Reviewer

Carrie E Miller, Amazon Reviewer

“I saw a review for this and figured I would try it out since it was so inexpensive and had such great reviews. HOLY MOLY was I amazed. My lashes look fake.”

“It is the best mascara that I [have] ever used! It doesn't smudge (even if I take a pillow smashed into face nap). It doesn't flake. It gives great volume and great length without any clumps (I don't let the first coat dry before applying the second).”

The one caveat is that due to the inclusion of beeswax in the natural formula, users recommend ensuring the product has had the opportunity to warm up a bit prior to use to avoid clumping.

Keen to give it a go? You’ll have to brave the crowds and venture in-store for this little guy as it’s currently sold out at Priceline’s website.

Run, don’t walk, friends.

Can’t go past a beauty bargain? Check out this top-selling Amazon dupe for the cult-favourite hair treatment, Olaplex.

What’s your go-to budget mascara? Let us know in the comments below.

Main image credit: Getty

Briar was a Beauty Crew intern before she joined the crew full time in 2019 as a Beauty Assistant, and as a Junior Beauty Writer as of 2020. She is a self-professed skin care obsessive, always on the hunt for the perfect mascara, and can't go past a Fenty lipgloss.