Rihanna has outdone herself again. The beauty mogul and badgal businesswoman has created a new foundation for Fenty Beauty that caters to all the people who, because of their skin type, couldn’t use her Pro Filt’r Soft Matte Longwear Foundation.
Rihanna heard your requests for a more forgiving formula for drier skin and has delivered unto us the Pro Filt’r Hydrating Longwear Foundation.
In a statement released by Fenty, Rihanna explained her choice to add the foundation to the Fenty collection: “I wanted to take Pro Filt’r beyond skin tone to serve all skin types. Nothing is more important to me than making sure that everyone feels included.”
Formulated for those with dry skin, the long-wear foundation comes in a whopping 50 shades and promises a medium to full coverage and natural finish. The hydrating formula contains grape seed oil, which works to nourish skin, while sodium hyaluronate penetrates deep into skin to deliver lasting hydration. All of that AND it’s also sweat and humidity resistant and it won’t settle into fine lines or clog pores.
Set to launch this month (August 15), our winter skin is stoked.
This isn’t the only big change in Rihanna’s life of late. She recently ditched her dark hair for an on-trend copper hair colour.
Are you excited for Fenty Beauty’s new foundation? Let us know in the comments below.
Main image credit: Getty
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.