Fenty's Valentine's day campaign centres around LGBTQIA+ pride

Celebrating a universal love story

BEAUTYcrew Beauty Editor / February 14 2023

To celebrate Valentine’s Day this year, Fenty Beauty announced that its illusive parfum was going to become a permanent fixture at Sephora stores from February 1st. 

The brand hand-selected four couples to showcase the Fenty Beauty perfume and the “raw, sensual, [and] irresistible” qualities which makes the unisex scent the perfect gift to share with your significant other.

The campaign featured two LGBTQIA+ couples, but it’s the ex-Miss Universe contestants Mariana Varela (Miss Argentina) and Fabiola Valentín (Miss Puerto Rico) that have captured the hearts of Fenty fans.

The couple have been just as mysterious as Rihanna’s fragrance when it comes to their relationship. They only publicly confirmed their relationship status (married) in October of 2022, with a touching video that documented the pair’s romance. 

“After deciding to keep our relationship private, we opened the doors to [the public] on a special day,” confirmed Valentín. 

Valentín and Varela’s Fenty campaign is a retrospective, which celebrates the moment they met as pageant competitors in Thailand in 2020. “That’s where we connected, we were inseparable.” 

“Little by little, that moment brought us closer,” the pair muses in the commercial.

Rihanna has been busy. Not only is she celebrating all love this month, she announced she was pregnant at the Superbowl, and dropped a new red lipstick while performing too.

Main image credit: @fabiolavalentinpr

Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.