Apply red lipstick like a pro

For maximum effect with minimum effort

Beauty Crew Digital Content Director / June 30 2016

Trends come and go (terracotta lipstick, anyone?) but a pinot pout never goes out of style. No makeup is more synonymous with glamour than a slick of red lipstick and, best of all, this classic look is all about maximum effect and little effort.

Here’s how to experiment with claret coloured lipstick for a look that stands the test of time. 


Press the colour in

“With a red lip, I start by pressing the lipstick into the lips with the pad of my finger, or you can go straight from the bullet,” says makeup artist Elsa Morgan.
Press lipstick into lips


Use a matching lip liner

“For a polished look, run a lip liner – in a matching shade – along the lip line, staying within the confines of your natural shape,” Morgan says.
Use a matching lip liner


Blot to set the colour

Apply another layer of lipstick and then blot with a tissue.
Blot with a tissue


Use highlighter to enhance

Add a touch of highlighter on your cupid’s bow to maximise your pout.


Finish with powder for a matte finish

End with a dusting of translucent powder for a long-lasting, matte finish.

Now that you've got the steps down, find the perfect red for your skin tone!

Main image photography: Edward Urrutia
Illustrations by: Ann Do

Alex is BEAUTYcrew’s Digital Content Director and has been since the site launched in 2016. She’s constantly on the search for the perfect shade of nude nail polish and lipstick for fair skin and battles with keeping her fragrances on rotation to under a dozen. You can find her words right here on BEAUTYcrew, and in previous issues of marie claire.