We all know that experimenting with makeup is fun. Playing with colours (orange eyeshadow, anyone?), textures and even the latest viral beauty trends (we’re looking at you pencil technique) is half the reason we all can’t resist stocking up on the newest launches and those cult beauty products.
But makeup can be incredibly empowering, too. Not only can it help you express exactly who you are, but – as makeup artist and MAC collection creator James Kaliardos puts it – “It can be used as a secret weapon.”
Kaliardos, who has worked with the likes of Hillary Clinton and Michelle Obama and is a huge advocate for female empowerment, says of the power of makeup: “It’s fun. But it can also make you look pulled together. It’s like a good haircut on a guy, you know what I mean? It does make a change in how people perceive you.”
So here are his tips for the ultimate Girlboss makeup.
Define your brows
“Strengthening the eyebrow is really an incredible tool for looking more powerful. And for looking more in control and in command. So I would say if you want get something across at work or get a raise or [go to] a job interview, strengthening the brow is a really key element,” says Kaliardos.
Ditch the glitter and gloss
Kaliardos recommends saving your high-shine and sparkling products for the weekend. When it comes to your Girlboss endeavours, “Don’t wear too much glitter or gloss.” Instead, he recommends opting for matte or cream finishes that can add a polished finish to your makeup look. A bold lip colour also doesn’t hurt.
Keep your foundation looking natural
According to Kaliardos, you want your makeup - especially your foundation - to look sleek and polished, not overdone. So instead of wearing a ‘mask’ of foundation, opt for lighter, more natural coverage and make sure to dedicate time to a flawless blending session.
“Spending 30 seconds more to smooth everything out makes you just look more refined,” says Kaliardos.
Carli is BEAUTYcrew’s Editor and has been since the site launched in 2016. She is currently on a quest to find the perfect medium-coverage foundation for combination skin, is trying to narrow down her mascara collection to just three, and is embracing the power of AHAs. You can find her words right here on BEAUTYcrew, and previously on beautyheaven.