Advertorial: Blonde hair going brassy? You need to update your hair kit, ASAP
Whether you’ve just recently made the switch from brunette to blonde, or you’ve been rocking a lighter colour for what seems like forever, you’ll know that keeping the blonde looking fresh, vibrant and glossy can be a chore. Especially in summer, when pretty much everything seems to be working against you. The sun can lighten your colour more than you’d like; chlorine can lead to brassiness; the saltwater can dry it out. You get the idea.
So to avoid dull, damaged hair and unwanted yellow tones, you’re going to want to reach for products that are specifically made to ensure your colour lasts and looks vibrant for as long as possible.
The Joico Blonde Life range is one of the latest collections formulated with strong, healthy and luminous blonde hair in mind and a good option to keep in your beauty cupbaord. It’s a super nourishing and brightening haircare regimen made for blonde-haired gals who are tired of dealing with dull, coarse, hard-to-detangle hair. This new range basically makes being blonde WAY easier.
By combining elasticity-boosting arginine, nutrient-rich monoi and tamanu oils (which work to both nourish and protect your strands), as well as natural detoxifiers that tackle chlorine damage, the Joico Blonde Life range works to repair damage, replenish strength and prevent breakage throughout each of your haircare and styling steps. What’s more, the results are both immediate and long-lasting.
Need some tips on kicking colour fade and damage to the curb this summer? Update your haircare routine with these essential steps and products.
To ensure your colour withstands the attack of salt water/chlorine/UV rays this summer, opt for a shampoo specially formulated to remove any unwanted brassiness while keeping your blonde colour looking fresh and clean.
Hop in the shower and lather your locks with Joico Blonde Life Brightening Shampoo, a gentle sulfate-free shampoo (note: sulfates can fade hair colour) that does way more than give you squeaky-clean hair. Besides lifting away dirt and oil, it also restores the hair’s optimal pH level, banishes brass and prevents tangles. Yep, it’s not your average shampoo.
The second part of your shower routine should focus on amping up volume and shine. Joico Blonde Life Brightening Masque is a brightening treatment that will instantly hydrate, soften and brighten pale strands by neutralising chlorine and a whole heap of other nasties that lead to dullness and yellowing. Plus, it’s a quick-rinsing treatment, meaning you can treat your hair in a matter of minutes. Win!
Keeping your blonde looking fresh isn’t just limited to your in-shower hair care routine. Before styling your locks, opt for a smoothing treatment that’ll tone hair at the same time, like Joico Blonde Life Brilliant Tone Violet Smoothing Foam. The unique formulation will instantly work to tone blonde hair, banishing brassiness and warmth in a single application, all while ensuring a sleek, polished, frizz-free finish that’s exceptionally soft and shiny – without any residue or build-up.
Top tip: This formula is super light but a little goes a long way. You only need to apply a dollop to clean, damp hair before styling.
If you want to bump up your shine factor in an instant, and wouldn’t mind smoothing frizz and protecting your hair from damage in the process, Blonde Life Brilliant Glow Brightening Oil is your guy. Unlike other hair oils that tend to have a yellow, gold, brown or bronze hue to them, Blonde Life Brilliant Glow Brightening Oil is a crystal clear formula that won’t stain ultra-light strands and will give a naturally glossy finish.
Packed with shine-boosting ingredients and ultra-nourishing oils, this formula seals in moisture, doubles your shine and protects hair from breakage. It’s pretty much the perfect finishing product for making blonde hair look luminous and bright, as well as feel soft and silky.
What are your go-to methods for keeping your colour looking fresh during summer? Let us know in the comment section below.
Erin Docherty is a Beauty Writer for BEAUTYcrew and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.