We’ve been caught in a purple haze of late; delighting in eyelids adorned in shades of violet, indigo and plum. And it's not just us; celebs are loving the look, too.
Case in purple-hued point? Dua Lipa and her amazing amethyst shadow. She's gone for major colour payoff (and a covetable glossy finish), but kept the shape simple, applying it as an all-over wash with no harsh lines (except that flawless cat-eye, of course).
We’ve armed you with adequate inspo of course, but admittedly with purple being a colour not worn often enough in our opinion, there’s always room to play around and create a more intuitive beat a la Euphoria.
Want to level up your look even further? Take Rihanna's lead with an all-in amethyst cat eye. The Fenty Beauty founder did not come to play during Milan Fashion Week, showing off a statement shadow wing that confirmed that the purple trend is still going very strong.
Here are some tools to get you on your way to achieving lavender dream realness:
ANASTASIA BEVERLY HILLS Norvina Pro Pigment Eyeshadow Palette Vol 5 ($110 at Sephora); Morphe 2 Jelly Eye Shimmer in 'Bolt' ($15 at MECCA); and Napoleon Perdis Metalslicks Liquid Eyeliner in 'Nymph Dust' ($35 at Adore Beauty).
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.