Purple eyeshadow is having a *moment* right now

Here’s how to nail the look for yourself

BEAUTYcrew Beauty Editor / June 14 2022

We’ve been caught in a purple haze of late; delighting in eyelids adorned in shades of violet, indigo and plum. And it's not just us; celebs are loving the look, too.

Case in purple-hued point? Dua Lipa and her amazing amethyst shadow. She's gone for major colour payoff (and a covetable glossy finish), but kept the shape simple, applying it as an all-over wash with no harsh lines (except that flawless cat-eye, of course).


That's certainly not the only way to wear the trend, either; enjoy the sumptuous shade in a mixture of textures depending on your mood or the occasion. Think grape soda glitter on the weekends and refined lilac eyeliner for demure office days.




We’ve armed you with adequate inspo of course, but admittedly with purple being a colour not worn often enough in our opinion, there’s always room to play around and create a more intuitive beat a la Euphoria.




Want to level up your look even further? Take Rihanna's lead with an all-in amethyst cat eye. The Fenty Beauty founder did not come to play during Milan Fashion Week, showing off a statement shadow wing that confirmed that the purple trend is still going very strong.

Here are some tools to get you on your way to achieving lavender dream realness:

ANASTASIA BEVERLY HILLS Norvina Pro Pigment Eyeshadow Palette Vol 5 ($110 at Sephora); Morphe 2 Jelly Eye Shimmer in 'Bolt' ($15 at MECCA); and Napoleon Perdis Metalslicks Liquid Eyeliner in 'Nymph Dust' ($35 at Adore Beauty).

ANASTASIA BEVERLY HILLS Norvina Pro Pigment Eyeshadow Palette Vol 5

Morphe 2 Jelly Eye Shimmer in 'Bolt'

Napoleon Perdis Metalslicks Liquid Eyeliner in 'Nymph Dust'

Want to get really wild? Try green eye makeup (AKA the trend we never thought we'd get behind).

Main image credit: @allanface

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).