Hunter Schafer is the new global face of Shiseido

We cannot wait to see what the creative pair do together

BEAUTYcrew Beauty Editor / August 13 2020

Euphoria star and global trans rights activist Hunter Schafer has just been announced as the new global brand ambassador for Japanese brand Shiseido. The partnership is an exciting one, bringing together two exceptionally creative voices within the beauty space.

Shiseido released a vivid visual campaign to celebrate the announcement, featuring Hunter in an array of colourful, experimental looks. The featured makeup displayed the same level of creativity and fun we’ve come to associate with the actress after her stint on the glitter-heavy teen drama Euphoria.

Hunter shared her thoughts on being asked to collaborate with the innovative Japanese brand via Instagram saying, “as someone who likes to ‘draw on my face’ with makeup, I found @shiseido ‘s approach to make up really beautiful. Shiseido understands the artistry within makeup. Proud to be shiseido’s newest global ambassador and looking forward to sharing more of what we’ve created together.”

And honestly, after seeing the lashings of blue mascara, mauve lips and iconographic tattoo style liner, so are we.

This isn’t the only exciting brand ambassadorship to be announced lately. Megan Thee Stallion is the new global brand ambassador for Revlon.

Main image credit: @hunterschafer

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).