Gris Dior is the luxury label’s signature fragrance and an olfactory emblem of the fashion house’s tenured history.
With a colour palette intended to emulate the pearlescent grey of Dior’s family home on Avenue Montaigne in Normandy, the famous faces associated with the scent are equally as complex and varied as the colour itself.
Last year, Dior announced Joseph Quinn as global ambassador for the fragrance, and now, the Stranger Things star has been joined by Jenna Ortega.
But if you thought the campaign was going to embody the goth glam aesthetic synonymous with Ortega’s Wednesday then you’d be wrong. At its core her partnership with Gris Dior ($415 at Dior) reveals the essence of her character and it’s a lot lighter and brighter than most people would assume.
In an unscripted video interview on the set of the Dior campaign Ortega described herself as “a pretty introverted, sarcastic and curious person”. As for her shade of Gris Dior? “A lighter shade but I think people would probably peg me as the more intense one,” she replied.
“I felt like I was really encouraged to be myself,” she said of shooting the campaign in an interview with Vogue. “I felt throughout the entire process that I could go with my own gut instinct and do whatever felt authentic and natural to me.”
“The House of Dior is a beautiful representation of elegance and empowering women, [and] the scent of Gris Dior makes me feel confident,” she told The Hollywood Reporter.
“It’s one of my favorite steps while getting ready,” she went on to say. “As soon as I put it on, I feel the urge to go participate in life and hug people.”
The announcement of the brand’s partnership with the Wednesday star coincides with the opening of The Grey Zone Exhibition — a temporary art installation based in Los Angeles featuring five international visual, sound and digital artists that will be open to the public from April 13th to the 16th.
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.