Joseph Quinn is the global ambassador of Dior's Gris Dior fragrance

“The perfect embodiment of the streamlined chypre accord”

BEAUTYcrew Beauty Editor / October 04 2022

To celebrate the 70th anniversary of Dior, the luxury heritage brand has renamed and reinvigorated their signature Gris Montaigne perfume.

The La Collection Privee Christian Dior fragrance now bears the new moniker Gris Dior and a new celebrity face – Stranger Things fan favourite, Joseph Quinn. 

“[He is] the perfect embodiment of the streamlined chypre accord,” said the brand in a press release. And the appointment is a significant one too. Not only is this Dior’s signature scent, it’s also a nostalgic nod to Christian Dior’s history. 

The sentimental scent bears the same pearly grey hue as the designer’s family home on Avenue Montaigne in Normandy. Inspired by Dior’s beginnings, Dior’s Perfumier, François Demachy created a fragrance evocative of the fashion house’s obsession with the colour grey – “chypre is the grey of the perfume family,” he famously proclaimed. 

Christian Dior Paris Gris Dior

The ambery moss scent of chypre is married with citrus top notes and floral accords for a luxury fragrance that’s elegant, strong and intense. 

Christian Dior Paris Gris Dior is currently available in 125ml ($390) / 250ml ($565) at Dior

In the market for a new fragrance? These are the best spring perfumes on offer this season. 

Main image credit: Supplied by Dior Parfums

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).