To celebrate the 70th anniversary of Dior, the luxury heritage brand has renamed and reinvigorated their signature Gris Montaigne perfume.
The La Collection Privee Christian Dior fragrance now bears the new moniker Gris Dior and a new celebrity face – Stranger Things fan favourite, Joseph Quinn.
“[He is] the perfect embodiment of the streamlined chypre accord,” said the brand in a press release. And the appointment is a significant one too. Not only is this Dior’s signature scent, it’s also a nostalgic nod to Christian Dior’s history.
The sentimental scent bears the same pearly grey hue as the designer’s family home on Avenue Montaigne in Normandy. Inspired by Dior’s beginnings, Dior’s Perfumier, François Demachy created a fragrance evocative of the fashion house’s obsession with the colour grey – “chypre is the grey of the perfume family,” he famously proclaimed.
The ambery moss scent of chypre is married with citrus top notes and floral accords for a luxury fragrance that’s elegant, strong and intense.
Christian Dior Paris Gris Dior is currently available in 125ml ($390) / 250ml ($565) at Dior.
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Main image credit: Supplied by Dior Parfums
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.