This iconic perfume from your youth is making a comeback

Here’s what our Review Crew® had to say about this gourmand, floral fragrance

BEAUTYcrew Beauty Editor / April 18 2022

The product

There’s an inherent nostalgia to scent, but when a particular perfume is tied up in memories of our youth, there’s a fervent air of adolescent euphoria that we want to hold on to. 

Juicy Couture Viva La Juicy EDP is one such unforgettable fragrance that has reentered our lives in adulthood, bringing with it an undeniable energy of playfulness, high spirits and vibrancy.

Reminisce fondly on days long past with notes of creamy vanilla caramel, tarte berries, airy honeysuckle, bright mandarin, and sensual, sophisticated amber. 

A reliable handbag companion, this eau de parfum is a ride or die through the day, complementing daytime and nighttime locations respectively with ease.

Here’s what our panel of Review Crew® testers had to say about this sweet and playful perfume.

The panel

Beauty Crew sent Juicy Couture Viva La Juicy EDP to a panel of women aged 18 to 45 who wanted a fragrance that embodied their bold spirit and vibrant attitude. 

The lowdown

Here’s what the Review Crew® loved about the Juicy Couture Viva La Juicy EDP.

The sweet but subtle scent: Look, we love a sweetly fragranced perfume from time to time but there's a fine line between gourmand and gauche. Forget stepping out of your house smelling like a candy shop because this pick is subtle and sophisticated enough for office wear.

It’s a playful perfume for adults: Looking for a perfume that conveys your bubbly personality? This eau de parfum ticks all the boxes with fragrance notes of creamy vanilla caramel, honeysuckle and mandarin, elevated with a touch of amber. 

It can be worn day or night: Perfumes are an investment in any beauty collection. Forget storing hoards of fragrance in your bathroom vanity, though, because according to reviewers they were confident spritzing this for every potential situation life threw their way. We love a multitasker…

The verdict

“Love Juicy Couture Viva La Juicy, it's sweet and playful without being overpowering. I have other Juicy Couture fragrances and I think this one is my favorite. My husband has commented that he likes the fragrance that it's not too overpowering as some give him a headache. The packaging was eye-catching and I loved it. It was a bright pink box and then the bottle itself was so gorgeous that I displayed it on my dresser. I would recommend to anyone that likes light, sweet playful fragrance, I will be using this for a long time.”
Jenny M
REVIEWcrew® Member
“Deliciously fruity and fun. One spray of Juicy Couture Viva La Juicy EDP took me back to the heady days of my youth. While bright and floral, the hint of amber gives it a more elevated scent. I felt very feminine wearing it and can imagine wearing it for a summer daytime date. A little scent goes a long way, and mine lasted all day. I make sure to moisturise before using perfume as that makes the scent last longer.”
Alexandra K
REVIEWcrew® Member
“Absolutely adore the subtle fragrance of the EDP, not too sweet but subtle and lingers on the skin for a long time, perfect for everyday wear & subtle for a warm summer evening. A little sweet with musky vanilla aromas. Every time I wore this fragrance, Someone commented on the beautiful smell, wanting to know what it was I was wearing. The perfume bottle is absolutely stunning and looks beautiful sitting in my bathroom vanity.”
Danielle P
REVIEWcrew® Member

Like the sound of this sweet and floral fragrance? Read more Juicy Couture Viva La Juicy EDP reviews

The products for this Review Crew® trial have been provided by Juicy Couture to Are Media and BEAUTYcrew for the purpose of trial and review by Review Crew® members. 

*This combined average star rating for Juicy Couture Viva La Juicy EDP is based on a combined total of 50 reviews submitted and is correct as of 19/04/2022.

Main image credit: Are Media

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).