Kaia Gerber is the next big thing in beauty

She's just been named Breakthrough Model of the Year

Beauty Crew Contributing Editor / May 25 2017

The name Kaia Gerber might not be one you’re super familiar with, but get set to start hearing it everywhere. After being announced as the Female Breakthrough Model Of The Year just hours ago at The Daily Front Row’s 2016 Fashion Media Awards, Kaia is already on the fast track to taking over the fashion and beauty world.

Already making a mark in the fashion industry with campaigns for Miu Miu and Alexander Wang, as well as gracing the cover of Pop Magazine, earlier today Marc Jacobs Beauty announced on their Instagram that 15-year-old Kaia will be the face of Marc Jacobs Beauty for 2017.




“We are excited and very honoured to announce the new face of #MarcJacobsBeauty is the incredibly talented, gorgeous and charming @kaiagerber. Stay tuned for more!”

Kaia is a spitting image of her supermodel mum, Cindy Crawford, with her perfect bold brows, flowing brunette locks and striking beauty, so it’s no surprise she's following in her footsteps and is being snapped up left, right and centre.

"I’m so excited and honoured that my first beauty campaign is with Marc Jacobs, an icon in the fashion industry," Kaia said in an interview with Allure. "I’m obsessed with his beauty products, and like everything else he does, Marc Jacobs Beauty makes you feel feminine and playful.”

For the campaign shoot, Kaia’s makeup was done by Diane Kendal, and if this sneak peek campaign shot is anything the go by, it looks like 2017 is set to be a bold and colourful year for Marc Jacobs Beauty. We can't wait!

Image credits: @marcbeauty

Chelsea is BEAUTYcrew’s Contributing Editor. She has a sweet spot for anything that claims to make skin glow and won’t leave the house without a slick of mascara. Chelsea has 10 years of experience as a beauty editor and her words can be found on BEAUTYcrew, Women’s Health, Daily Addict, The Joye and Primped.