Kendall Jenner has just been announced as the newest global brand ambassador for L’Oréal Paris. The supermodel joins an impressive ensemble of past representatives for the beauty brand including Elle Fanning, Beyoncé and Camila Cabello. As far as L’Oréal is concerned, the partnership comes as a no-brainer as Jenner is without a doubt one of the most recognisable (and beautiful) faces in the world.
In terms of Jenner's vested interest, this is a deal that has no doubt further secured her position as the current highest-paid supermodel in the world, but also one that the 818 founder has claimed aligns with her long-standing interest in drugstore beauty.
According to Jenner, her first memory of L’Oréal dates back long before her modelling days. In fact, she can still remember finding L’Oréal lipsticks in her mum-turned-manager, Kris Jenner's handbag.
"The brand has always been so significant to me, becoming a global ambassador feels full circle, and it’s such a pinch-me moment. I am so proud to be joining a brand that embodies the values that are important to me, and having the chance to be part of this is so exciting," she told Harper's Bazaar.
What drugstore beauty items are on Kendall Jenner's shopping list?
Her go-to lipstick (which sadly isn't yet available in Australia) is the L’Oréal Paris Infallible Matte Resistance as it's "so easy to wear, never smudges and feels super hydrating."
In the meantime, for something oh-so similar, it's best to consult the next sister down the family tree. After all, if there's a queen of a matte liquid lipstick, it's King Kylie.
We're referring to the cult-favourite, Kylie Cosmetics Matte Liquid Lipstick ($31 at MECCA), of course.
Hey, we're just glad to see that Kylie and Kendall are able to keep the peace when their work-worlds collide...
*Cough Kourt and Kim cough*
L’Oréal products aside, "I always find myself grabbing SPF, hair ties, and honestly, anything that catches my eye," she said. "I love going to the drugstore! I could spend hours in there finding fun things."
Though her list reads a lot like ours, it's missing one crucial element: a box (or five) of the Glam By Manicare 77. Elsa Glam Ready Pre-Glued Lashes ($11.49 at Chemist Warehouse).
Did Kendall Jenner just become mildly, dare we say it, relatable? Ha! No. But we don't love her any less.
Ruby is BEAUTYcrew's Beauty Editor. She is the CEO of nine global corporations. Just kidding. She does however, report on the latest beauty trends, celeb skin care lines (the wonderful, the so-so and the downright unnecessary). If you're ever at a lull in conversation with her, be sure to mention anything hormonal acne or Real Housewives and you'll be set for hours.