For the uninitiated, let us fill you in on what all the fuss is about.
Sulwhasoo’s First Care Activating Serum is so sought after, one sells every 10 seconds. Crazy, right?
The coveted serum is designed to be the first step in your skin care routine and contains herbs including like lotus, rehmannia, and white lily to boost the complexion’s radiance and increase the absorption and efficacy of subsequent skin care products.
The brand’s product offering takes inspiration from thousands of years of Eastern philosophy wisdom and Sulwhasoo’s formulations meld precious medicinal herbs with modern skin science technologies.
Sulwhasoo joins a growing number of K-beauty brands which have landed on our shores in response to demand for cutting-edge Korean skin care products.
Last year, Korean beauty brand AHC and its wildly popular AHC Perfecting Eye Cream for Face (one sells every three seconds!) launched at MYER. And, back in 2018, the much-loved Innisfree caused quite a stir when they opened up shop here.
If you want to know where to buy all the top Korean skin care brands in Australia, check out our guide on where to shop.
Main image credit:@sulwhasoo.official
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.