The cult-fave Korean serum that sells every 10 seconds just launched in Australia

The cult Korean serum that sells every 10 seconds is finally launching in Australia

Sorry in advance to our bank accounts

Beauty Crew Digital Content Editor / March 19 2020

Today brings excellent news for K-beauty devotees: Cult-favourite Korean skin care brand Sulwhasoo has finally launched in Australia at Sephora

And, the part we’re most excited about? We’ll be able to get out hands on that bestselling Sulwhasoo First Care Activating Serum ASAP!

Sulwhasoo First Care Activating Serum

For the uninitiated, let us fill you in on what all the fuss is about.

Sulwhasoo’s First Care Activating Serum is so sought after, one sells every 10 seconds.  Crazy, right?

The coveted serum is designed to be the first step in your skin care routine and contains herbs including like lotus, rehmannia, and white lily to boost the complexion’s radiance and increase the absorption and efficacy of subsequent skin care products. 

The brand’s product offering takes inspiration from thousands of years of Eastern philosophy wisdom and Sulwhasoo’s formulations meld precious medicinal herbs with modern skin science technologies. 

Sulwhasoo joins a growing number of K-beauty brands which have landed on our shores in response to demand for cutting-edge Korean skin care products.

Last year, Korean beauty brand AHC and its wildly popular AHC Perfecting Eye Cream for Face (one sells every three seconds!) launched at MYER. And, back in 2018, the much-loved Innisfree caused quite a stir when they opened up shop here.

Sulwhasoo is now available in-store and online at Sephora.

If you want to know where to buy all the top Korean skin care brands in Australia, check out our guide on where to shop.

Main image credit:@sulwhasoo.official

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.

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