Couture meets beauty
UPDATE: Finally, the lipstick shades for the Balmain x L’Oréal Paris collaboration have been revealed! L’Oréal Paris have unveiled every one of the lipsticks, along with their names, on their Instagram. The 12 lipsticks have been separated into three ‘tribes’: Couture Tribe, Glamazone Tribe and Rock Tribe, and across the collection you’ll find a variety of shades ranging from deep purples and blues to dark reds and metallic pinks.
The limited edition shades will be available in Australia from June 2018! Is it too soon to be making Christmas lists for next year?
In a huge announcement, two influential brands in fashion and beauty have announced their collaboration on a new project. Beauty heavyweight L'Oréal Paris and couture fashion house, Balmain (regularly worn by the likes of Kim Kardashian, Kendall Jenner, Gigi Hadid and Rosie Huntington-Whiteley), are joining forces to create a capsule makeup collection.
Creative director for Balmain, Olivier Rousteing shared the news on his Instagram account, with the caption: SO PROUD TO ANNOUNCE MY BALMAIN X L’ORÉAL COLLECTION #balmainxloreal #couturebeauty #comingsoon #dreamcometrue because WE ARE ALL WORTH IT @lorealmakeup #becauseweareallworthit
Rousteing designed the limited edition collection, with the shades, package design and ad campaigns set to be revealed ahead of Paris Fashion Week in September. The cult lipstick product, L'Oréal Paris Color Riche is being reinterpreted in three new colour themes, resulting in 12 new shades. A lipstick jewel edition will also be released, showcasing three star shades.
The limited edition collection will go on sale at the beginning of September 2017 and will be available from selected L’Oréal Paris and Balmain Paris stores.
For more fashion and beauty collabs, see the unexpected brand Avon teamed up with for the creation of their latest fragrance!
Main image credit: Instagram @lorealmakeup
Inset image credit: Instagram @olivier_rousteing
From Kylie Jenner's latest lip kit launch to cutting edge skincare technology, Jordyn has covered all things beauty for titles including BEAUTYcrew, marie claire and beautyheaven. Her words also appear in Harper's Bazaar and Collective Hub.