Harness the transformative powers of niacinamide with this brightening and hydrating serum

Here’s what our Review Crew® had to say about this pigmentation-minimising pick

BEAUTYcrew Beauty Editor / August 23 2022

The product

After a clear complexion that’s free from dark spots, pigmentation and melasma? 

Let us introduce you to our little friend: La Roche-Posay Pure Niacinamide 10 Serum.

Niacinamide is a powerful ingredient that helps to simultaneously even skin tone and texture, brighten and hydrate. Plus, it’s the star of the show in the La Roche-Posay Pure Niacinamide 10 Serum formula. Cast alongside hyaluronic acid and a gentle exfoliating complex, which enhance its transformative powers tenfold, this serum is a no-brainer for tackling pigmentation, dark spots and melasma head on. 

Here’s what our panel of Review Crew® testers had to say about this complexion-transforming serum.

The panel

Beauty Crew sent La Roche-Posay Pure Niacinamide 10 Serum to a panel of women aged 30 and older with dark spots, pigmentation and melasma.

The lowdown

Here’s what the Review Crew® loved about the La Roche-Posay Pure Niacinamide 10 Serum.

The way it minimised the appearance of pigmentation: Members were really impressed by the way the serum helped to minimise the appearance of their pigmentation after just a few weeks of regular use. 

It was really hydrating: A number of reviewers described the serum as really hydrating and found that it left their skin looking glowy too. 

It layered well with other skin care and makeup: Review Crew® members noted that the serum played nicely with all the other products in their daily routine, including makeup. 

The verdict

“I love this product. I do have some dark spots, particularly on my forehead, and this product has helped. I have used another serum in the La Roche range but this one is far superior and totally different. It’s not at all oily or greasy and as soon as I put it on , my skin absorbs it beautifully, so it can be worn under makeup and used day or night. It feels very luxurious and I would definitely purchase this product in future.”
Lisa B
REVIEWcrew® Member
“Once it's glossed over your skin, it will sink in leaving a very slight dewy sheen, without any residual stickiness. It layers fantastically with a lightweight sunscreen and a ceramide moisturiser before makeup. I was most impressed by how fresh my face continued to feel throughout my work day especially. It's been around four hours since my last application and my face still feels wonderfully soft, supple and protected. This serum has helped calm down irritation while bolstering my moisture barrier back to where it needs to be.”
Elle G
REVIEWcrew® Member
“It gives a very healthy glow to the skin, and after a few days it truly provides a consistent brightening effect that to me shows the serum is working. My skin feels healthy and also the previous sensitivity that I had [been experiencing prior to using the serum] has now almost disappeared. Met some colleagues, and the first thing they said to me was that they have never seen me looking so good, so I think that’s all the evidence I need that I will be sticking with this one for a long time! Oh and it smells lovely!”
Stacey L
REVIEWcrew® Member

Like the sound of this brightening and hydrating formula? Read more La Roche-Posay Pure Niacinamide 10 Serum reviews.

The products for this Review Crew® trial have been provided by La Roche-Posay to Are Media and BEAUTYcrew for the purpose of trial and review by Review Crew® members.

*This combined average star rating for La Roche-Posay Pure Niacinamide 10 Serum is based on a combined total of 100 reviews submitted and is correct as of 24/08/2022.

Main image credit: Are Media

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).