This brow gel is the secret to budge-proof, thick, natural brows

Here’s what our Review Crew® had to say about it

BeautyCrew Beauty Editor / May 13 2019

The product

If you have been guilty of overplucking in your youth (*raises hand in shame*) and are sporting sparse brows as a result, trying to create thick, full and natural-looking arches that’ll last all day can be a real mission.

But L’Oréal Paris have come up with a two-in-one brow tint and gel formula that makes getting the natural and voluminous brows your heart has always desired a possibility. You only need one swipe of the L’Oréal Paris Unbelieva’brow for a natural look, although it can be built up easily to create a bolder brow if you’re feeling a little more daring. Best of all, this little guy is smudge-proof, transfer-proof and waterproof so you don’t have to worry about it budging throughout the day.

Our panel of Review Crew® testers put this product to the test.

The panel

Beauty Crew sent L’Oréal Paris Unbelieva’brow to a panel of women aged between 18 to 34 who have sparse brows and wanted to create thicker, more natural-looking arches that can withstand the chaos of their busy lives, without the commitment and permanency of a microblading procedure.

The lowdown

Here’s what the Review Crew® loved about L’Oréal Paris Unbelieva’brow:

The natural and full brow look they were able to achieve: Reviewers loved that they were able to achieve the look of fuller brows with only a small amount of product. They also like the buildable formula and its ability to create a more dramatic, bold brow look; some reviewers even noted that the results were comparable to microbladed brows.

How the gel lasted all day: Review Crew® members loved the staying power of this bad boy, with many explaining that the brow gel didn’t budge, smudge or transfer. They were particularly impressed with just how waterproof the formula actually was, with some saying the eyebrow gel lasted through intense sweat sessions at the gym.

How convenient the product was to use: Reviewers were impressed that the gel was faster and easier to use than their regular brow pencil due to the quick and even dispersion of product. Members also commented that their brows didn’t need to be touched up during the day because of the gel’s staying power, but noted that it was easily removed with micellar water at the end of the day.

Good to know: The doe foot applicator can be a little tricky to use at first, with some reviewers saying they found it dispensed product onto their brows a little TOO well. However the good news is, this can be quickly remedied by either swiping off some excess product on the neck of the tube, or by using the angled brush provided to apply the brow gel in smaller strokes to help mimick the shape and texture of brow hairs for a more natural look.

The verdict

“I found this product really easy to use and far better than my effect using a pencil! Colour 102 was spot on for my light brown/bronde hair. I was worried about it rubbing off but it had great staying power and came off easily using face wash at the end of the day.”
Review Crew Member®
“When I used the spoolie, the product spread easily into a nice natural brow. Spreading the product with the spoolie also meant it is very quick to apply, quicker than drawing on brows. It stayed all day and kept my brows in place.”
Review Crew Member®
“As a sparsely-browed lady, it has been a lifelong quest to find a product to make my brows look thick, but natural. Of all of the products I’ve tried, Unbelieva’brow stands out as being one of the most unique formulations. I use the shade Cool Blonde, which matches my light brown eyebrows perfectly.”
Review Crew Member®

Looking for a way to up your brow game? Read more L’Oréal Paris Unbelieva’brow reviews.

Have you tried this two-in-one brow tint and gel? Share your thoughts and experiences with us in the comments below.

The products for this Review Crew® trial have been provided by L’Oréal Paris to Pacific Magazines’ BEAUTYcrew for the purpose of trial and review by BEAUTYcrew members.

*This average star rating is based on 89 reviews and is correct as of 13/05/2019

Main image credit: Sevak Babakhani

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).