The luxury brand that’s nailing ‘conscious beauty’
Dior Beauty’s got your skin *and* the environment in mind every step of the way
By Iantha Yu
Beauty Crew Beauty Editor / March 04 2020
When it comes to leading a conscious lifestyle, you may be accustomed to reaching for a paper straw over a plastic one, buying things in bulk rather than those wrapped in single-use plastic, or taking shorter showers all year round to save water. As for your beauty routine, it's important to consider what ingredients you're applying to your face (and how they were sourced), as well as the packaging used and its impact on the environment.
Dior’s newest range - Capture Totale - is a great example of conscious beauty at its best. Not only do the luxurious products feel beautiful, but the hard-working formulas are heavily-researched and contain natural-origin ingredients that boast efficacy on users of different skin types and ages.
Intrigued? Here’s why you should reach for the range.
It features eco-conscious ingredients
Obsessed with botanical ingredients? Us too, so we were impressed with Dior’s Capture Totale range, which utilises naturally-derived ingredients that actually work. All the products in the range contain a minimum of 84 per cent natural-origin ingredients, and unnecessary additions like silicon, mineral oils or phenoxyethanol, which can accumulate in the environment and destroy habitats, have been removed.
The French brand invested extensive research into the products to ensure their eco-conscious formulas didn't compromise on performance. In fact, 1667 different flowers were researched in depth to find the best combination that could improve skin health. In the end, four unique flowers were chosen: there’s longoza to regenerate the skin, peony to strengthen its barrier, jasmine to energise the complexion, and white lily to improve luminosity. When combined, the range can target all signs of ageing by addressing fine lines and wrinkles, firming and smoothing the texture, improving elasticity and upping the glow factor. This was trialled by women around the world, and within one month, 97 per cent of women in the brand’s study noticed that their skin looked smoother and denser.
The ingredients are ethically sourced
Besides carefully choosing botanical ingredients based on their efficacy and gentle nature on all skin types, Dior has gone one step further by growing its own ingredients so it has more control over its ecological footprint. Plus, the floral ingredients in the Capture Totale range are grown in the brand’s exclusive gardens *and* the whole process is entirely traceable by Dior, ensuring only the best quality of ingredients make it into the bottle.
In particular, longoza is grown in Madagascar in accordance with organic agriculture practices (so, without pesticides and chemical fertilisers), and is extracted via a process that’s environmentally responsible to ensure each ingredient’s potency in the end product. How’s that for purity?
Dior Capture Totale is environmentally conscious
It’s all well and good to have a skin care range that can make a difference to the quality of your skin, but not if it comes at a price to the planet. Dior has taken another step in the right direction by entirely re-thinking its packaging from the box to the bottle itself.
The weight of the outer packaging’s recyclable cardboard sleeve has been reduced by 25 per cent to reduce its transport carbon footprint and cut back on materials used, and labels are printed with plant-origin inks. In addition, the bottles and jars are made of recycled glass.
Ready to try the products? Dior's Capture Totale range includes a Super Potent Serum, High-Performance Gentle Cleanser, High-Performance Serum-Lotion, Firming & Wrinkle-Correcting Crème and Firming & Wrinkle-Correcting Eye Cream, which work together to fight the signs of ageing and improve the overall quality of skin.
Curious about Dior's Capture Totale Super Potent Serum? Get the lowdown on the product here.
Main image credit: Sevak Babakhani
Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinky-nude nail polish and wispy false lashes, she has a healthy obsession with face masks and skin care ingredients. Her previous work can be found in Virgin Australia Voyeur, Women's Health, and SHOP Til You Drop.