One of these drugstore liquid lipsticks sells every 6 seconds

You could say it’s in red hot demand

Beauty Crew Digital Content Editor / July 29 2019

Ever wonder what other women wear on their lips? We do!

Well, considering *this* lip product from Maybelline New York sells every six seconds around the world, there’s a strong chance you’ve admired it on other women at some point.

The product in question is Maybelline New York SuperStay Matte Ink and the sell-out shade is Pioneer – AKA the quintessential red of your dreams.

#Superstaymatteink is the ultimate long-lasting lipstick, with a 16-hour saturated liquid matte formula. Drop a 😍 if you need this in your life!
#Superstaymatteink is the ultimate long-lasting lipstick, with a 16-hour saturated liquid matte formula. Drop a 😍 if you need this in your life!
Can you guess what #superstaymatteink shade @erinparsonsmakeup is applying? 👀 Tell us in the comments! #regram #mnyitlook
Can you guess what #superstaymatteink shade @erinparsonsmakeup is applying? 👀 Tell us in the comments! #regram #mnyitlook

So, what’s all the fuss about

Not only does this matte liquid lippie provide insanely pigmented colour payoff, it also delivers up to 16 hours of wear and retails for just $16.95.

In fact, our Review Crew® loved it so much they awarded it four stars, with one reviewer saying: “Love love love! This is the best matte lipstick I have ever had! It lasts all day from eating, drinking constantly, talking and even the kiss test and does not budge!”

If you're looking for more red lipstick recommendations, you might like to check out this story on the best ones for every skin tone.

Have you tried the Maybelline New York SuperStay Matte Ink? Let us know what you thought of it in the comments.

Main image credit: @josephineskriver

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.