And it’s set to shake up the perfume world
Michelle Pfeiffer has launched a unisex fragrance line and can we just say, it’s actually like nothing we’ve seen before.
The fragrance line, Henry Rose, is named after Michelle’s children Henry and Rose. It features scents inspired by her life experiences and memories such as Jake’s House – a clean, fresh fragrance reminiscent of the bathroom in her grandfather’s house.
Most intriguing though, is that the brand is offering total transparency on their ingredients.
This is a game-changer because at present, fragrance manufacturers in Australia and the US aren’t required to disclose the individual ingredients that make up the ‘fragrance’ component of the formula.
Yep, crazy right?! All that is required is that manufacturers list ‘perfume’ or ‘fragrance’ on the bottle.
Michelle told Allure that when she started looking closely at the ingredients in her personal care items, she stopped wearing perfume and set about creating the “safest fragrance that we can”.
In a video post on the Henry Rose Instagram page, Michelle explains further:
“I wanted to develop something that I could offer the consumer that was safer than anything that was on the market, 100% transparent in its ingredients, but that could absolutely compete with all of the other fine fragrances in the marketplace."
With all this talk of ‘safe’ ingredients, you’d be forgiven for jumping to the conclusion that Henry Rose must be a natural fragrance line. But through her research, Michelle realised that ensuring the ingredients in her fragrances were safe were more important than making them natural. “I started out thinking that I was going to make something that was purely essential oils. Then I realised that if I was going to get the EWG’s [Environmental Working Group’s] highest level of safety verification, I couldn’t do that—a vast amount of the population has allergies to essential oils,” she said in her Allure interview.
“We’re not going to make the most ‘natural’ fragrance that we can. We’re going to make the safest fragrance that we can. The fragrance that would be safest for the most people.”
And Michelle is dead serious about making sure her range is “safe.” Henry Rose range comes with solid certification to back up Michelle’s principles: the fragrances have been Environmental Working Group (EWG) Verified™ and Cradle to Cradle Gold Certified™ - in fact, they’re the first fine fragrances to ever receive both of these accolades.
“Fine fragrances have always been shrouded in secrets. Proprietary formulas sound romantic and intriguing, but the truth is, you have no idea what you’re putting on your skin. We’re removing the last black box in the beauty industry, and revealing our mystery,” explains Michelle on the Henry Rose website about their decision to reveal every ingredient that goes into their fragrances.
And that’s not all. The environmentally conscious will be pleased to hear the bottles are made from 90 per cent recycled glass with soy caps.
“We’ve got nothing to hold back, no recipes to protect. If there’s anything I’ve learned through this journey, it’s that real intrigue - the best kind of romance - comes when you have nothing to hide.”
How’s that for a mic drop?
If you’d like to read about more celebrity beauty brands, here’s everything you need to know about Victoria Beckham’s new beauty brand.
What do you think of Michelle Pfeiffer’s new fragrance line? Let us know in the comments.
Main image credit: Getty
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.