You'll never guess who was just crowned the most popular beauty icon of 2022

Alexa, search for ‘glazed donut’

BEAUTYcrew Beauty Editor / November 29 2022

As the prospect of a new year emerges, we’re looking back at the year that was. 

SpaSeekers has taken it upon themselves to trawl through the Google and TikTok search data of the last 12 months to crown the most popular beauty icon of 2022.

The results reveal that culturally we’re obsessed with the beauty looks of cult-status celebrities, ‘it’ girls and nepo babies. 

Hailey Bieber took out first place with her signature glazed donut glow. The Rhode Skin founder received a staggering 167 million views on TikTok, and subsequent Google searches for the model’s makeup were up by 421 per cent compared to last year.

Searches for runner-up Bella Hadid’s makeup routine were up by 52 per cent, and ‘Bella Hadid makeup’ garnered 61 million views on TikTok.

Evidently, Matilda Djerf’s chokehold on the world goes beyond her fashion influence. Interest in the Swedish influencer’s makeup routine went up by 133 per cent this year, and her beauty looks have racked up over 6.5 million views on TikTok too.  

Want to know who else made the cut? 

The top 10 most popular beauty icons of 2022

1/ Hailey Bieber

Increase in Google searches: 421%
TikTok views: 167,200,000

2/ Bella Hadid

Increase in Google searches: 52% 
TikTok views: 60,800,000

3/ Matilda Djerf

Increase in Google searches: 133%
TikTok views: 6,500,000

4/ Lily Rose Depp

Increase in Google searches: 24%
TikTok views: 21,400,000

5/ Selena Gomez

Increase in Google searches:  22%
TikTok views: 12,600,000

6/ Taylor Swift

Increase in Google searches: 86%
TikTok views: 3,000,000

7/ Rihanna

Increase in Google searches: 22%
TikTok views: 9,500,000

8/ Khloé Kardashian

Increase in Google searches: 90%
TikTok views: 1,500,000

9/ Blake Lively

Increase in Google searches: 23%
TikTok views: 2,900,000

10/ Lizzo

Increase in Google searches: 129%
TikTok views: 145,900

Modern technology determined the most popular beauty icon of 2022, but the Ancient Greeks had a hand in selecting the world’s most beautiful woman of the year. 

Main image credit: Getty

Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.