Pinterest launches “See Yourself on Pinterest” to encourage diversity on the platform

A more inclusive way to create your digital dream board

BEAUTYcrew Beauty Editor / September 19 2022

Pinterest is ahead of the pack as far as diversity is concerned. 

Last year, the inspiration platform launched the Pinterest hair pattern search tool and skin tone search tool, which have made it easier for everyone to see themselves in trending hair and makeup styles. 

And now, the platform has catalysed their commitment to diversity and inclusivity with the September launch of the “See Yourself on Pinterest” page.

Bringing you ‘beauty trends fit for everyone’, you’ll find a diverse collection of pins, boards and story pins made by Australian creators. The content aims to highlight Pinterest’s pre-existing hair pattern and skin tone search tools, as well as a range of shoppable content in The Inclusive Beauty Shop.  

The Inclusive Beauty Shop is set to highlight brands that promote inclusivity with their product ranges and minority-owned brands. Brands such as M.A.C. Cosmetics, Fenty Beauty, Embellish by Rowi, Bush Medijina, JVN, and Noto Botanics are all on board for the September project, seeking to turn inspiration into action.

Pinterest is hoping to lead the pack in terms of seasonal trends, and they’re not afraid to capitalise on their reputation as a digital space dedicated to inspiration. From hair trends to makeup tutorials, the platform is hoping to get more pinners from all walks of life involved in updating their beauty inspiration boards for spring.  

They’re not off to a bad start either, we’re obsessed with the Pinterest-predicted lavender hair trend

Main image credit: Pinterest

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).