The fashion girl hair accessory trend blowing up Pinterest
Plus all our favourite picks for getting the look
Beauty Crew Digital Content Editor / December 11 2019
Over the last couple of years, scrunchies (AKA the '90s favourite hair accessory) have been steadily coming back into fashion. And, they’re predicted to be more popular than ever in 2020, according to new research released by Pinterest. Searches for scrunchies on the popular social media site are up by a monstrous 6309%.
Even better - this is one hair trend your locks will thank you for. Unlike traditional hairbands which have developed a bad reputation for causing damage to strands, the soft, loose nature of scrunchies makes them far less likely to hurt your hair.
If you’re keen to get in on this fashion girl favourite trend, here are some of our favourite scrunchies of now.
For a simple, chic option that’s perfect for the office, we love Slip’s Scrunchies in black. Or for the weekend, try some of their fun prints. Fabricated from long fibre mulberry silk and coloured using non-toxic dyes, you can rest easy knowing this hair accessory is being kind on your locks.
$50, available at slip.com.au
Versace Printed Silk-Twill Hair Tie
If you’d like to give your hair accessory wardrobe a fashion-forward update, try a designer piece like Versace’s Printed Silk-Twill Hair Tie featuring Gianni Versace’s signature and a print inspired by the label’s iconic South Beach collection.
$165.57, available at net-a-porter.com/au/en
Camilla Scrunchie in Marine Queen
Taking inspiration from Australia’s Great Barrier Reef, this colourful scrunchie by Camilla has been crafted from silk twill which has been digitally printed in golden and turquoise hues reminiscent of the sand and ocean.
$49, available at au.camilla.com
Sportsgirl White Broidery Scrunchie
White broidery anglaise has been a huge trend in fashion for 2019 and it’s set to remain big as we head into 2020. We’re loving this adorable broidery scrunchie from Sportsgirl and even more in love with its ultra budget-friendly price tag.
$9.95, available at sportsgirl.com.au
If you’re looking for wanting more advice on upping your hair accessory game, check out our story on how-to wear the best hair accessories of now.
Are you on board with the scrunchie trend? Let us know in the comments.
Main image credit: Getty
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.