The fashion girl hair accessory trend celebs are loving right now
Plus all our favourite picks for getting the look
By Team BEAUTYcrew
January 20 2021
Over the last couple of years, scrunchies (AKA the '90s favourite hair accessory) have been steadily coming back into fashion, and we're happy to report they're still going strong in 2021. Thank god; they're comfy, okay?
But while we're extremely grateful that the fashion crowd have in fact decided they're legitimately cool, this is one hair trend your locks will truly thank you for.
Unlike traditional ties which have developed a bad reputation for causing damage to strands, the soft, loose nature of scrunchies makes them far less likely to hurt your hair. Blessings all round.
So, if you’re keen to get in on the scrunchie action, here are some of our absolute favourite options, both for recreating celeb looks and carving out an aesthetic all of your own...
Tie Dye: Jay Jays Knitted Scrunchie in Sherbert
Gigi Hadid: Slip Skinny Silk Scrunchies
Having welcomed her daughter mere months ago, it's no surprise that Hadid wants to go extra gentle on her hair right now. Her faves? These skinny silk scrunchies in classic black – the smaller size is perfect for tying up plaits and pigtails, as ever so chicly demonstrated.
Image via: Getty Images
Pretty Pastels: Scunci Hair Accessories Scrunchies Mini 12pc
Hailey Bieber: Supré Plush Blush Velvet Scrunchie
Girly Gingham: Sportsgirl Blush Gingham Scrunchie Hair Tie
Doesn't this pink gingham print just make you want to pack up and head to a picnic? It's the perfect summertime pattern in the ideal summertime shade, and it even has little tail-ties for a polished scrunchie-meets-scarf style aesthetic.
Selena Gomez: Karyn In LA Velvet Scrunchie Pack
Cool Neutrals: Kitsch Velvet Scrunchies
If neutrals are more your vibe, this black and grey multipack will definitely do the trick. There's an option for every outfit (thanks to the variation of finishes from classic matte to shiny velvet), and they're all understatedly chic and totally office-friendly.