Pinterest launches “See Yourself on Pinterest” to encourage diversity on the platform
A more inclusive way to create your digital dream board
By Briar Clark
BEAUTYcrew Beauty Editor / September 19 2022
Pinterest is ahead of the pack as far as diversity is concerned.
Last year, the inspiration platform launched the Pinterest hair pattern search tool and skin tone search tool, which have made it easier for everyone to see themselves in trending hair and makeup styles.
And now, the platform has catalysed their commitment to diversity and inclusivity with the September launch of the “See Yourself on Pinterest” page.
Bringing you ‘beauty trends fit for everyone’, you’ll find a diverse collection of pins, boards and story pins made by Australian creators. The content aims to highlight Pinterest’s pre-existing hair pattern and skin tone search tools, as well as a range of shoppable content in The Inclusive Beauty Shop.
The Inclusive Beauty Shop is set to highlight brands that promote inclusivity with their product ranges and minority-owned brands. Brands such as M.A.C. Cosmetics, Fenty Beauty, Embellish by Rowi, Bush Medijina, JVN, and Noto Botanics are all on board for the September project, seeking to turn inspiration into action.
Pinterest is hoping to lead the pack in terms of seasonal trends, and they’re not afraid to capitalise on their reputation as a digital space dedicated to inspiration. From hair trends to makeup tutorials, the platform is hoping to get more pinners from all walks of life involved in updating their beauty inspiration boards for spring.
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.