While we spend so much time carefully handpicking products from different brands to find the perfect line-up, it may come as a surprise to learn that L’Oréal is actually the mother of a whole heap of of insanely popular brands. Yup.
In Australia alone the megabrand now has over 28 cosmetic, hair and skin care brands. *Insert applause*.
Prepare to be pleasantly surprised - here are some of the most popular beauty brands you probably didn’t know were owned by the international company:
Shu Uemura Art Of Hair
Maybelline New York
NYX Professional Makeup
Viktor & Rolf
Want to get the lowdown on how some of your favourite products were created? Check out these amazing stories behind some of the world’s most iconic beauty brands.
What’s your favourite L’Oréal brand? Let us know in the comments section below.
Erin Docherty is a Beauty Writer for BEAUTYcrew and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.