Product of the week: Rimmel London Wonder’Full Volume Colourist Mascara

The latest mascara to hit shelves

What it is: Rimmel London Volume Colourist Mascara

Why you need it: Just like how brows can frame a face, a few coats of mascara can bring your eyes to life. The latest must-have tool is Rimmel’s Volume Colourist Mascara that can lengthen, define and volumise with a single swipe. However, its real superpower comes in the form of an in built lash tint that gradually darkens bare lashes so that in two weeks lashes look darker, even if you’re not wearing mascara.

What you need to know: The magic lies within the creamy formula that’s specially made with a semi-permanent lash-tint to blacken lashes every time you wear it. The tapered brush also deserves a mention: it’s designed with tiny little bristle that can catch each and every lash and coat it with rich colour to make them more visible. It’s available in two shades - ‘Black’ for those who prefer a classic dark look, and ‘Extreme Black’ for those looking for something to complement smoky eyeshadow.

How to use it: Wiggle the wand from the base of your lashes to the tip to coat them with colour. Wait a minute for the formula to dry, then repeat if necessary. To keep the gorgeous, ink-like tint you’ve developed, continue to use the mascara regularly otherwise it will fade away (just like a salon tint).

Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinot noir, she has a healthy obsession with fake tan smell, wispy false lashes and CND Shellac in the shade Romantique. Her words and styling can also be found in previous issues of SHOP Til You Drop, Cosmopolitan and Women’s Health.