IT Cosmetics

IT Cosmetics Brow Power Universal Eyebrow Pencil

RRP $38.00

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IT Cosmetics Brow Power Universal Eyebrow Pencil is a long-wearing two-in-one eyebrow pencil and spoolie. The pencil is a universal shade that matches all hair colours. The formula adheres to skin to help achieve fuller-looking brows in sparse areas. 


IT Cosmetics Brow Power Universal Eyebrow Pencil


3 Reviews

Rating / Reviews

Average brow product.

My pencil keeps breaking. Maybe I used it quite harsh I don't know, but it doesn't happen when I use the other brand. Otherwise, I think the colour is good and stay on my brows nicely. It's an average brow product.
As a blonde, I have difficulty finding an eyebrow product that doesn't make my brows look a weird orange colour. This is one of the best I've found as the universal taupe shade is cool toned and therefore doesn't throw any red/orange tones. The pencil/crayon formula draws on easily and can give a defined look or overall tint depending on the pressure you apply and how much you brush it out with the built in spoolie.
I've tried a lot of high-end eyebrow pencils and this is one of my favourites to date - with Anastasia ones being my holy grail. This comes pretty close to it. The formula somehow just makes your brows look so full and plump, perhaps from the soft, diffused "powder" effect it gives. I like to call it the powder brow without the brush! Very easy to use so would be beginner friendly, and I really love the packaging. Colour wise I have black hair and could pull it off, and I can see it working for those with brown or blonde hair too. It just depends on the pressure you lose for desired colour and intensity. The lighter your hair is the less pressure you use. It can go from a taupe to a darker brown. Don't forget to brush it out with the amazing spoolie afterwards for a more polished look!