Australian model, TV and radio personality and all-around stunner Rachael Finch has just been announced as a spokesperson and celebrity educator for international haircare brand, John Frieda.
And while this news is incredibly exciting in and of itself, her appointment to the role is actually quite momentous, as she is the very first celebrity signing for the brand in the Australian market.
We can see why the brand chose Rachael to be its new face (or should we say, hair). Not only is she a naturally radiant beauty who embodies a healthy lifestyle, making her incredibly relatable to Australian women, but that glossy brunette and subtly balayaged mane of hers is what hair dreams are made of.
Caley Adamson, Senior Brand Manager for John Frieda, expressed her approval of Rachael’s new role, saying, “Rachael’s star continues to rise, the ideal combination of brains and beauty. Rachael is aspirational, passionate and professional, a strong woman who carves her own path. There was no better choice as our first celebrity spokesperson.”
And it seems that Rachael is just as excited about her new gig.
“I am thrilled to be working with John Frieda haircare, a brand I have long been a fan of. I live a busy lifestyle and I only use products that deliver on what they promise. In my work, it’s important to look my best,my hair routine needs to be effective and the products easy to use. I also love spending time outdoors so products that fight frizz are essential.”
Congratulations to Rachael and we can't wait to see her in the upcoming advertorials and videos for the John Frieda Luxurious Volume, Frizz Ease and Brilliant Brunette ranges!
Image credits: Supplied; @rachael_finch
Carli is BEAUTYcrew’s Editor and has been since the site launched in 2016. She is currently on a quest to find the perfect medium-coverage foundation for combination skin, is trying to narrow down her mascara collection to just three, and is embracing the power of AHAs. You can find her words right here on BEAUTYcrew, and previously on beautyheaven.