8 no BS beauty products that actually do what they say
Sometimes it pays to be humble
The beauty industry is so rife with flashy marketing and outrageous efficacy claims that it can turn the simple act of searching for decent beauty products into an exhausting ordeal.
Sifting through the impossibly large amount of hyaluronic acid serums, retinol creams, lip oils, blush sticks, and mascaras (and that’s just to name a few) on the market is like trying to vanquish the proverbial final boss. Your success rate is entirely reliant on your skill-level using archaic search filters and an encyclopaedic knowledge of beauty science. It’s not a quest for the faint of heart.
However, occasionally products come along that make the effort and remain humble, removing the need for bulls**t ploys to get customers to buy another product they don’t need. Honest, efficacious and usually inexpensive, these low-fuss beauty products don’t care if they have the cutest packaging on the Priceline shelf (though some of them definitely do). They’re all about delivering the results you’ve come in search of, whatever they may be.
Ahead, eight no bulls**t beauty products that actually do what they say.
Image credit: Getty
If you like no BS beauty, then you'll love Anna Paul's travel makeup routine that contains just four products.
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.
