8 no BS beauty products that actually do what they say
Sometimes it pays to be humble
The beauty industry is so rife with flashy marketing and outrageous efficacy claims that it can turn the simple act of searching for decent beauty products into an exhausting ordeal.
Sifting through the impossibly large amount of hyaluronic acid serums, retinol creams, lip oils, blush sticks, and mascaras (and that’s just to name a few) on the market is like trying to vanquish the proverbial final boss. Your success rate is entirely reliant on your skill-level using archaic search filters and an encyclopaedic knowledge of beauty science. It’s not a quest for the faint of heart.
However, occasionally products come along that make the effort and remain humble, removing the need for bulls**t ploys to get customers to buy another product they don’t need. Honest, efficacious and usually inexpensive, these low-fuss beauty products don’t care if they have the cutest packaging on the Priceline shelf (though some of them definitely do). They’re all about delivering the results you’ve come in search of, whatever they may be.
Ahead, eight no bulls**t beauty products that actually do what they say.
Image credit: Getty
If you like no BS beauty, then you'll love Anna Paul's travel makeup routine that contains just four products.
Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).
