8 no BS beauty products that actually do what they say
Sometimes it pays to be humble
By Briar Clark
Beauty Crew Beauty Editor / October 04 2023
The beauty industry is so rife with flashy marketing and outrageous efficacy claims that it can turn the simple act of searching for decent beauty products into an exhausting ordeal.
Sifting through the impossibly large amount of hyaluronic acid serums, retinol creams, lip oils, blush sticks, and mascaras (and that’s just to name a few) on the market is like trying to vanquish the proverbial final boss. Your success rate is entirely reliant on your skill-level using archaic search filters and an encyclopaedic knowledge of beauty science. It’s not a quest for the faint of heart.
However, occasionally products come along that make the effort and remain humble, removing the need for bulls**t ploys to get customers to buy another product they don’t need. Honest, efficacious and usually inexpensive, these low-fuss beauty products don’t care if they have the cutest packaging on the Priceline shelf (though some of them definitely do). They’re all about delivering the results you’ve come in search of, whatever they may be.
Ahead, eight no bulls**t beauty products that actually do what they say.
Swisse Skincare Glycolic 10% Resurfacing Night Serum
Swisse Skincare Glycolic 10% Resurfacing Night Serum has been formulated with a potent amount (10 per cent) of skin resurfacing glycolic acid. When used regularly as part of your nighttime routine, this hardworking serum helps to brighten your complexion, smooth skin texture, even skin tone, and minimise the appearance of fine lines. Plus, the additions of vitamin B5 (panthenol) and hyaluronic acid ensure skin stays hydrated, soothed and strengthened.
$26.99 at Swisse
Embryolisse Lait-Creme Concentre Multipurpose Moisturiser
Embryolisse Lait-Creme Concentre Multipurpose Moisturiser is a favourite of makeup artists like Pat McGrath because the hydrating and nourishing pick is rich in essential fatty acids and it's a real multi-tasker. McGrath likes to use it on her clients as a makeup primer, but it can also be used as a moisturiser, a face mask, as after-shave, and as a cleanser and makeup remover.
$46 at Adore Beauty
Skin Physics SALICYLIC ACID + Blemish Control Serum
Skin Physics SALICYLIC ACID + Blemish Control Serum is a low-fuss serum that has been formulated with acne-prone skin in mind. It contains salicylic acid, Australian lemon myrtle extract, witch hazel and niacinamide, and it targets breakouts, blemishes, redness, enlarged pores, congested skin and oil production.
$29.95 at Skin Physics
ulta3 Galactic Glow Collection - Galactic Gloss Hydrating Primer
If you’ve always been on the fence about the necessity of makeup primer, then you should try the ulta3 Galactic Glow Collection - Galactic Gloss Hydrating Primer. A happy marriage between a moisturiser and a makeup product, the vitamin E, rosehip oil and jojoba seed oil-enriched formula can be used instead of a moisturiser and primer.
Synergie Skin Vitamin B
Swisse Skincare Vitamin C 5% Niacinamide 5% Brightening Day Cream
Swisse Skincare Vitamin C 5% Niacinamide 5% Brightening Day Cream combines the brightening effects of vitamin C and niacinamide in a single easy-to-use day cream. The lightweight moisturiser formula targets uneven skin tone, dull skin, and a lack of hydration.
$14.99 at Chemist Warehouse
Ella Baché Hydra Hyaluronic Cellular Serum
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.