The 16 best hydrating serums for moisturised, plump and glowy skin

“Moisture is the essence of wetness, and wetness is the essence of beauty”
In the fight against dehydration, premature ageing and a lack of radiance, there is no greater tool for revitalising the complexion than a hydrating serum.
Formulated to penetrate deep where skin needs hydration the most, while also ensuring that skin stays moisturised in those upper layers of the dermis, these complexion-drenching skin care picks are mainstays in anyone's collection (or at least they should be).
If you’ve found yourself in the market for a new hyaluronic acid serum (or even vitamin B serum if that’s your thang) to refresh your visage for the season ahead, we’ve scoured the far corners of the beauty market to find the formulation for you.
Here are 16 of the best hydrating serums you need to add to cart STAT.
















We’re after all the help we can get when it comes to hydration. But is TikTok’s ‘wet skin care’ hack really the secret to glowing skin?
Main image credit: @lanacondor

Briar is a Content Producer at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Girlfriend and Beauty Heaven.