When it comes to nabbing the perfect everyday mascara, we’re all about that natural, no-fuss look. But what about a formula that promises a natural finish and ingredients list?
Rimmel London Kind & Free Mascara does just that, pairing a clump-free, lengthening and conditioning mascara, with a subtle pump of volume and an ingredients list that’s of 99 per cent natural origin. Clean, vegan-friendly beauty just got all that much easier to use.
Here’s what our panel of Review Crew® testers had to say about this cruelty-free mascara
Beauty Crew sent Rimmel London Kind & Free Mascara to a panel of women aged 18 and older with a penchant for clean beauty and vegan-friendly formulas.
Here’s what the Review Crew® loved about the Rimmel London Kind & Free Mascara.
The 99 per cent natural ingredients list: The Kind & Free mascara’s most impressive attribute, according to the Review Crew®, was the fact that 99 per cent of the formula’s ingredients list is of natural origin. This meant saying goodbye to eye-irritating nasties and hello to long-lasting comfortable lashes.
The natural, lengthening finish: Reviewers were unanimous in the opinion that the mascara was their go-to for an office and no-makeup makeup day look. The natural-looking, lengthening mascara gave lashes a plump boost of volume without looking too over the top.
The no-clump, flake-free formula: Let’s be real, no one’s a fan of clumpy, flaky mascara – our Review Crew® included. But according to the members of the trial, this mascara formula does double duty by promising smooth, clump-free application and a trustworthy no-flake, smudge-proof finish throughout the day.
Like the sound of this natural mascara? Read more Rimmel London Kind & Free Mascara reviews.
The products for this Review Crew® trial have been provided by Rimmel London to Are Media and BEAUTYcrew for the purpose of trial and review by Review Crew® members.
*This combined average star rating for Rimmel London Kind & Free Mascara is based on a combined total of 50 reviews submitted and is correct as of 17/01/2022.
Main image credit: Are Media
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Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.