Mario, Luigi, Princess Peach…the gang’s all there
It’s not enough that shu uemura’s cleansing oil is one of our cult faves – they’re constantly releasing limited edition designs that have the same golden elixir inside, but pretty new packaging on the outside that we need to get our hands on every single time. They’ve collaborated with fashion designers Karl Lagerfeld and Maison Kitsuné and released a Travel Collection, Art Series, and so on. The latest (their 2017 holiday collection) is a flashback to the ‘90s and it’s everything your geeky eight-year-old self could have ever wished for.
The Japanese skin, hair and makeup brand has teamed up with the ‘90s Nintendo game, Super Mario Bros. to deliver a holiday collection that’s bound to take you on a stroll down memory lane.
The collection, which launches on October 22nd, features a range of skin care and makeup products decked out with various Super Mario Bros. motifs. Notable mentions in the range go to the brand’s cult eyelash curler, which now features a cute star charm, shu uemura’s sheer and matte lipsticks with their pixelated Mario on the lid, and the Princess Peach-inspired eye and cheek palette.
According to shu uemura’s International Artistic Director Kakuyasu Uchiide, the launch has been designed to encourage women to dress up, play and experiment with beauty this holiday season, and “take our journey and score the highest beauty points on our beauty adventure.”
If you can’t wait until October for new beauty buys and your hard-earned money is burning a hole in your pocket, then you need to check out (and stock up on) Rihanna’s new Fenty Beauty makeup line.
Are you just as obsessed with shu uemura’s Super Mario Bros. holiday collection as we are? Let us know what you’d most like to get your hands on in the comments below.
Image credit: @shuuemura
Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.